TIDAL close a deal with sbe Hotels
The platform for music and entertainment by artists such as Rihanna, Beyoncé, Alicia Keys, among others, enters the hotel market with the body that cares for iconic properties
sbe, the leading international lifestyle hospitality group that develops, manages and operates award-winning hospitality brands, announces an association with TIDAL, an international music and entertainment platform. The companies will collaborate in the creation of musical experiences through the sbe's charter, providing first class entertainment to the properties. Over the coming months, the brands will collaborate on events during Art Basel, Miami Music Week, Coachella and the Super Bowl.
Sam Nazarian, founder and CEO of sbe says: "Music is an important part of our brand experience and we are excited to partner with such a dynamic company as TIDAL to enhance the entertainment experience of our properties. Collaboration with TIDAL It is a commitment to work with the most dynamic global platforms in the market and to provide the most innovative technologies for our owners, and what is most important for our guests. "
Lior Tibon, COO TIDAL comments: "Music is one of the key factors to make any environment the space for a placental experience. The group has created warm and sophisticated environments for its guests in every property, and the soundtrack of TIDAL will surely elevate. the experience of the guests ".
TIDAL will create custom soundtracks on sbe properties, including SLS, Delano House of Originals, Mondrian and Hyde. Starting with Miami in South Beach at the end of this year, the lobby, pools, lounges and restaurants will feature TIDAL playlists and include jukebox facilities in the lobby. Guests of certain hotels will enjoy TIDAL service as entertainment in their home through a dedicated containment channel.
Through association, both brands will provide exclusive offers and benefits to their respective customers. People who have received a free 3-month subscription to the TIDAL HiFi service, and after three months will receive a 20% annual decrease, where they will have access to the extensive catalog of over 60 million songs, 250,000 music videos. original and high quality video series. TIDAL members will have access to exclusive benefits when staying in hotels like free rooms during consecutive stays, free upgrades and late check-out (subject to availability).