Esplendor by Wyndham presents its new identity
The important hotel brand celebrates the convergence of art and experience
Wyndham Hotels & Resorts, the world's largest hotel franchise company, today revealed a new brand identity for Esplendor by Wyndham, a lifestyle hotel chain recognized for combining design, art and architecture in vibrant cities in Latin America.
Esplendor hotels select local design, art, architecture and fashion to incorporate the culture of each destination as part of the guest's experience. The new brand, designed by the Argentine agency Hola Sure !, celebrates the "signature of the author", a nod to the creative spirits that inspire art and design within each hotel and give the brand its distinctive character.
"Travel trends show a growing interest of guests in discovering new experiences, and Esplendor by Wyndham offers an original artistic experience that challenges the commonplace," said Jimena Faena, Senior Director of Marketing, Communication and Loyalty at Wyndham Hotels & Resorts for Latin America and the caribbean. "Travelers experience and are inspired by the culture of the city, connecting with it through design and art in the broadest sense."
"Each Esplendor by Wyndham hotel is unique, but all are united by their 'author spirit'. Thus, we can find works of art of the Mondongo Group in the hotels of Buenos Aires and Rosario; short films of permanent exhibition in Montevideo and a design of interiors unique in Mendoza and El Calafate, ”continues Faena.
The new identity is also complemented by an advertising campaign conceived and created by The Juju, which communicates the unique magic of the Esplendor brand, which celebrates the contrast between classical and modern, art and technology, sophistication and simplicity, and the design and comfort to create a unique style of experiences for travelers in the heart of each city.
Esplendor by Wyndham, which currently has 8 hotels in Argentina, Uruguay and Paraguay, has a presence in cities such as Buenos Aires, El Calafate, Mendoza, Asunción, Rosario and Montevideo.