PROMPERÚ promoted Peruvian destinations in the final of the Copa Libertadores
The emblematic "Casa Peru" has offered information on the wonders of the country. The communication strategy had been very successful in Russia 2018 and the Pan American Lima 2019
In the hours before the Copa Libertadores final, PROMPERÚ opened the doors of its emblematic Casa Peru to offer the country's wonders to football fans.
The Art Domes of the Costa Verde (San Miguel) was chosen to host the Fan Fest Embassy of the Fan, an event that among its many activities will allow visitors to interact with Casa Peru, a great opportunity to show the best of culture, tourism and the star export products to the thousands of fans who travel to Lima to watch this game.
The Minister of Foreign Trade and Tourism, Edgar Vásquez Vela, stressed the importance of hosting the great final of the Copa Libertadores, an important sporting event that places Peru as a country capable of organizing events of great international relevance. Likewise, he informed that the MINCETUR Safe Tourism strategy will seek to guarantee the travel experience and safe stay of visitors.
"We are the richest country in the world and in this final of the Libertadores we play it as a local: Casa Perú de PROMPERÚ is a space to publicize the riches of Peru, from our superfoods to the promotion of our most impressive destinations," he added the executive president of PROMPERÚ, Luis Torres Paz.
Casa Peru is a strategy that PROMPERÚ has implemented since last year and has had great success in events that bring together international audiences, such as the South Korean Winter Olympics, the South by Southwest Austin festival, the 2018 World Cup in Russia and, recently, the Pan American Lima 2019.