Embratur highlights importance of tourism events sector
President Gilson Machado Neto attends the opening of the IV Brazilian Congress of Event Promoters, in Brasilia
The President of Embratur (Brazilian Agency for International Tourism Promotion), Gilson Machado Neto, participated, this Wednesday (27), the IV Brazilian Congress of Event Promoters, in Brasilia (DF). The opening of the event, which was attended by businessmen, parliamentarians, and Tourism Minister Marcelo Álvaro, will promote this year a broad debate on the participation of the events sector in the Brazilian economy and, consequently, tourism.
“Only those who participated in the event market know about its difficulties and its importance in generating jobs and income for the country. I would like to congratulate the Brazilian Association of Event Promoters (ABRAPE) for the initiative of the Congress and to say that Embratur is a partner of all those who wish to move our economy and tourism, ”said Gilson.
Data from the Ministry of Tourism pointed out that, in 2018, business and event tourism was the second main reason for foreigners to come to Brazil. Of the total number, 13.5% visited the country for this purpose. The Brazilian event industry drives more than R $ 200 billion in the economy annually, according to data from the Economic Dimensioning of the Events Sector survey, an initiative of Sebrae and the Brazilian Association of Event Companies (Abeoc).
On that occasion, the creation of the Parliamentary Front in Defense of Culture and Entertainment was announced, which will be chaired by Federal Deputy Felipe Carreras (PSB-PE). The president of ABRAPE, Carlos Alberto Xaulim, thanked Embratur for attending the event and stressed the importance of robust tourism to improve the country's economy. "The sector is seeking to unlock bottlenecks and open dialogue is fundamental to seeking the best for the country," he said.
In addition to Gilson Machado Neto, they represented Embratur at the event Osvaldo Mattos, Marketing Director, Carlos Brito, Director of Internal Management and Rafael Luisi, Advisor to the Presidency.