Iberostar participates in COP25
Since the creation of its Wave of Change movement in 2017, the hotel chain works on actions that promote a circular economy, responsible consumption of fish and the improvement of coastal health
Grupo Iberostar, which is advancing on its path towards becoming a leader in responsible tourism, announces its support for the United Nations Conference on Climate Change (COP25) that opened yesterday in Madrid, reinforcing its real and quantifiable commitment to the environment Through Wave of Change, the pioneer movement in favor of the oceans that the hotel chain has been promoting since 2017.
The Mallorcan company will participate in this historic event with the organization of the conference “COP25 Objectives in Action: Iberostar’s Commitment to the Ocean” that will be delivered by Dr. Megan Morikawa, Global Sustainability Director, and Fernando García, Chief Resources Officer of the company. During this event, both will share the path that Iberostar has followed in recent years and its vision of the future towards responsible tourism, in addition to the actions that the Group is currently developing.
“We are very happy to evolve our commitment to the environment towards the circular economy. Since we started this path with our Wave of Change movement in 2017, eliminating plastic sorbets from the more than 120 Iberostar hotels, we have evolved enormously, moving forward with actions aimed at a circular economy. We strive to take real measures to provide our clients, employees and communities where we operate, an experience that encourages them to be part of the solution to save our planet, ”explains Gloria Fluxà, Vice President and Chief Sustainability Officer of the Iberostar Group. “Being part of the COP25 is fully aligned with our commitment to eliminate all single-use plastics, as far as the law allows us, from all our operations worldwide by the end of 2020, as well as leading by example in an industry which is constantly growing and contributes to increasing the carbon footprint worldwide ”.
In its effort to lead in responsible tourism and concerned not only with what happens within its hotels but also to generate a positive impact on the destinations in which it operates, Iberostar has sealed alliances in the field of plastics and circular economy with consolidated and accredited organizations worldwide, such as the European Strategy of Plastics or the sustainable waste management company Tirme in Mallorca. These alliances, in addition to the actions that the hotel chain has developed in its more than 120 hotels worldwide, have allowed Iberostar to be recognized by Impulsa Balears, under the auspices of the World Tourism Organization (UNWTO), as a role model in the Balearic Islands.
In 2019 alone, Iberostar has eliminated all single-use plastics from the rooms of its more than 120 hotels worldwide; has stopped generating more than 500 tons of plastic waste; has installed composting plants in three of its hotels in Mexico, the Dominican Republic and Spain; has opened its first nursery and coral laboratory in the Dominican Republic in its effort to promote coastal health and has achieved that 15% of the purchase in fish and shellfish is made through suppliers certified by MSC and ASC in its consumption line responsible for fish, among other achievements. The initiatives are being highly valued by their customers. In a recent internal survey, 85% said they perceived the efforts in terms of hotel sustainability and 68% of respondents felt that the sustainability policy that Iberostar is implementing could be a decision factor when choosing a hotel .
In addition, the company has recently received two prestigious awards that support the effort made through the Wave of Change movement. Within the framework of World Travel Market, one of the most important tourism fairs worldwide, last November Grupo Iberostar was awarded the highest prize awarded at the International Travel & Tourism Awards, in the category of “Outstanding Contribution To The Travel & Tourism Industry ”; as well as with the prestigious World Responsible Tourism Award 2019 in the Best for Reducing Plastic Waste category.