Bahia Principe evolves its corporate identity
The objective is to consolidate the positioning, thus favoring sustainable development and with the firm purpose of continuing to create exciting experiences
Bahia Principe Hotels & Resorts - the hotel division of Grupo Piñero takes another step in the evolution of its business, strengthening its foundations to continue growing solidly and maintaining its 100% family essence, after the generational relief and the legacy of its founder Pablo Piñero . The objective is to consolidate the positioning, thus favoring sustainable development and with the firm purpose of continuing to create exciting experiences.
This step of the hotel chain and the entire Piñero Group, is reflected in its new corporate identity, which changes through a new graphic universe and logo, whose symbol now brings many more meanings. The sun, which for 20 years has been the emblem of the company, evolves into a new balanced anagram, symmetrical, solid and light, which now also transmits union, teamwork, dynamism, excellence and celebration. For the launch of this rebranding a communication campaign has been developed (in the linked landing, here), whose main message is “Much to come”.
According to Encarna Piñero, CEO of Grupo Piñero, "this evolution responds to our desire to continue creating exciting experiences, which is our main reason for being." In addition, he emphasized the trajectory of the Grupo Piñero brand: “In recent years we have been adapting our services to the demands of the market and we believe that it is time to adapt our strategy and our image to a new model that better reflects only what we are today but also where we are going. All this without losing sight of where we come from and our 100% family essence, which has allowed us to become a benchmark in the international tourism sector. ”
More than 40 years of experience and “Much to come”
Grupo Piñero was born 40 years ago, is made up of three Business Units: Living Resorts, which includes its hotel, residential and golf business; Travels, with its tour operator Soltour and its receptive Coming2; and Services, which completes its services at destination.
With the aim of consolidating the positioning, reinforcing the essence and favoring sustainable development, Grupo Piñero will work 3 strategic axes: Innovation and Development, where they will develop global projects that strengthen and take advantage of the link between group companies; Digitalization, launching tools that allow a closer interaction and greater customer knowledge; and Sustainability, affirming the long-term commitment to continue with the active contribution to the Sustainable Development Goals set by the United Nations. These axes come together in the common ideal of contributing and improving the final customer experience.