The Regional Tourism Competitiveness Index is presented in Colombia
According to Gustavo Adolfo Toro, executive president of Cotelco, “the Colombian tourism industry has strengthened in recent years, which has resulted in a better performance in all its activities
The Center of Tourist Thought of Colombia - CPTUR, integrated by the Hotel and Tourism Association of Colombia - Cotelco and the Cafam University Foundation - Unicafam, in an event held at Palacio Liévano, headquarters of the Mayor's Office of Bogotá, announced the results of the fourth measurement of the Regional Tourism Competitiveness Index of Colombia - ICTRC. According to the published report, Bogotá leads the ranking, followed by the departments of Bolívar and Valle del Cauca who occupied the second and third positions after the Capital District.
The Regional Tourism Competitiveness Index of Colombia prepared by the CPTUR is an exercise articulated between the academy and the private sector, with the purpose of facilitating to the national and regional tourism authorities, the prioritization of policies aimed at strengthening the factors associated with competitiveness , productivity, sustainability and governance of the sector.
According to Gustavo Adolfo Toro, executive president of Cotelco, “the Colombian tourism industry has strengthened in recent years, which has resulted in a better performance in all its activities; something that is the result of collaborative work between the public and private sector, a better image of the country internationally, the development of infrastructure and economic management. In this way, tourism is a very important tool for generating employment and income in populations linked to the multiple activities that are part of the value chain of this industry. Even in many of our municipalities, tourism is the main economic and livelihood sector for thousands of homes. "
Likewise, the Minister of Commerce, Industry and Tourism, Dr. José Manuel Restrepo commented “From the national government we accompany the regions in the development of their initiatives and policies aimed at promoting tourism, through the strengthening of competitiveness, productivity and The sustainability. The results of the Regional Tourism Competitiveness Index of Colombia motivate us to continue working on the consolidation of tourism, such as new oil ”.
On the other hand, Diana Margarita Pérez, rector of the Cafam University Foundation emphasizes that “the virtue of the Regional Tourism Competitiveness Index is that it allows us to show in its measurements, both the achievement of the implementation of the public policy of tourism promotion, of the local decision makers, as well as the gaps that exist between regions, to irrigate to the territory all the benefits that tourism brings. ”
The Regional Tourism Competitiveness Index of Colombia is made up of 105 indicators, which are based on the definition and construction of an own model adopted by the CPTUR, based on the analysis and academic debate of the developments made in other countries and the recommendations of specialized agencies , such as the World Tourism Organization - UNWTO.
The evaluations of the departments of Colombia were carried out in eight criteria: social, economic, environmental, cultural, business, marketing strategy, destination management and infrastructure. The data for the application of the Index were obtained from the sources of official information and from the application of surveys to the territorial entities, in order to capture information concerning the state of the tourist activity in the regions.
In the 2019 measurement, the city of Bogotá was recognized as the most competitive destination for the tourism industry in Colombia, reaching the highest scores in the different evaluation criteria. The capital of the Republic obtained a final rating of 7.1 out of 10, standing out for the management and strategy to position the city as a tourist destination and the good level of tourism support infrastructure that the sector has in the District's economy.
In second place, the department of Bolívar was located, with a rating of 6.2 out of 10, standing out in the economic, cultural and marketing strategy criteria. The results obtained by the department of Bolívar account for the importance of tourism for the economy of the department and the region, as a result of successful promotion strategies and an articulated institutional management.
The department of Valle del Cauca was in third position, with a rating of 6.1 out of 10, excelling in the cultural criteria, marketing strategy and infrastructure. The offer of cultural products and the marketing strategy available to the department have allowed it to maintain an important presence in the different channels, both traditional and virtual, have technical support for the design of its tourism products and participate in specialized tourism fairs , both nationally and internationally.
The results of the Regional Tourism Competitiveness Index of Colombia were socialized in the Liévano Palace, with the presence of the Minister of Commerce, Industry and Tourism, dr. José Manuel Restrepo Abondano; governors, mayors, departmental and municipal tourism authorities, industry associations, representatives of academic institutions and tourism experts.
In the event, the CPTUR gave recognition to the good practices for competitiveness that are developed and promoted from the regions; thus, Risaralda obtained outstanding mention for its program "Risaralda Pueblos con Encanto"; Bogotá D.C was exalted for its “Bicitravesías; while Santiago de Cali was recognized for its “Designing unique experiences” program; Zipaquirá, with the program “Zipaquirá - place of national memory” was also one of the winners; like Filandia (Quindío) for the “Kilometer Zero” program.