MICE tourism has generated more than $ 400 million in Peru during this year
"The meetings sector has an important impact on the national economy, on the development of local talent and the exchange of knowledge," said Promperú executive president Luis Torres
With information from Portal de Turismo-CANATUR
As indicated by the Export and Tourism Promotion Commission of Peru (Promperú), 2019 has been characterized by being prosperous in relation to MICE (meeting) tourism, which has generated profits of up to 400 million dollars and we It has positioned itself as the second most visited South American city by the segment.
“The meetings sector has an important impact on the national economy, on the development of local talent and knowledge sharing. In addition, it promotes innovation and contributes to the positioning of Peru in the world, ”said Promperú executive president Luis Torres.
These figures place Lima in second place in the international ranking of the Congress and Convention Association (ICCA) on the most visited South American cities due to meetings, defeated only by the city of Buenos Aires.
The awards event was attended by the Deputy Minister of Tourism, who actually acts as a national bureau, José Vidal Fernández, and Promperú officials. Also present were Jorge León Benavides, president of the Bureau of Conventions of Lima and Iquitos; and Santiago González, director of the ICCA for Latin America and the Caribbean.
Within that framework, the entity granted a distinction to executives of associations, unions and private organizations, which cover the sectors of medicine, science and technology; design, construction, architecture and real estate; the administration; corporate social responsibility; and foreign trade. Who facilitated the realization of the events that place Lima today as one of the main venues of this type of tourism.
It should be noted that actions are being initiated to promote other regions of Peru as possible hosts of international events. To date, there are bureaus in the cities of Lima, Arequipa, Iquitos, Paracas and Tacna; and although at present, 80% of international meetings are concentrated in Lima, regions such as Arequipa, Iquitos and Cusco are becoming more relevant in this segment.