Sectur aligns efforts with the diplomatic corps of Mexico
The Secretary of Tourism of Mexico, Miguel Torruco Marqués, met at the headquarters of the Ministry of Foreign Affairs with the members of the country's Diplomatic Corps
By participating in the Thirty-First Annual Meeting of Ambassadors and Consuls, organized by the Ministry of Foreign Affairs, Torruco explained how today in Mexico there is a form of tourist marketing that generates great savings to the public treasury.
Regarding the economic importance of the sector, Secretary Torruco Marqués explained that he contributes 8.7 percent of the Gross Domestic Product, above the construction industry; In addition to his contribution in the generation of jobs and currencies, with a Tourist Balance historically with a balance in favor.
Subsequently, he stressed that among the relevant actions of last year, Mexico's participation in five of the main international tourism fairs held annually in various parts of the world is included: Fitur, in Madrid; ITB, in Berlin; WTM, in the United Kingdom; IMEX America, in Las Vegas; and SITV, in Canada.
He added that an example of the new way of doing things is the Tourist Tianguis, which in 2019 was held in Acapulco. “In 2018, the Tianguis had Mazatlan as its headquarters, with a cost of 70 million pesos for the public treasury, between operating expenses and advertising campaign; and, in contrast, last year had a cost of zero pesos for the federal government, repealing the Sectur only the per diem of a very small delegation, ”he said. This year's Tianguis Turística will be held in Mérida and will not require investment by federal authorities.
He pointed out that the Tianguis of 2021 and 2023 will be held in Acapulco, while, at the time, the Sectur will launch the call to determine the headquarters of 2022 and 2024.
Likewise, the VisitMéxico digital platform, which previously cost 500 thousand pesos per month, is now run by a company without representing any outlay for the Ministry of Tourism.
Special mention deserved by the head of Sectur the creation of the Tourism Diplomacy Council, consisting of both the Ministry of Tourism and the Ministry of Foreign Affairs, which is composed of thirty Councilors of the private initiative and the government sector, as well as the representation Mexican diplomat abroad: 80 embassies, 67 consulates and seven international representations.
He also highlighted the start in September of the "Operation Knock Doors", with a tour of the People's Republic of China, accompanied by a delegation - in which everyone paid their expenses - composed of State Secretaries of Tourism, directors of Tourism Offices, entrepreneurs and receptive tour operators.
During this work tour, the Mexican delegation, headed by Secretary Torruco Marqués, held high-level meetings with the authorities of that nation and with more than 50 tour operator companies, to increase the number of tourists with high purchasing power traveling to Mexico, coming from that country.
Similarly, he underlined the creation in October of the Tianguis of Magical Towns, which was previously simply a fair to sell handicrafts and food. “But now, taking it to the level of Tianguis, this event, which in its first edition was based in Pachuca, evolved to become a business meeting where services and products of the 121 Magic Towns in the country were offered and bought ”, Said Secretary Torruco Marqués.
This first Tianguis of Magic Towns, which lasted four days, exceeded by far all the initial expectations, since it registered an attendance of 151 thousand people, who spilled 147 million pesos in the city and its surroundings, motivating a hotel occupation of almost one hundred percent. This year, the second edition will take place between October and November in the city of San Luis Potosí.
The head of Sectur said that, thanks to the good offices of the Head of Government of Mexico City, Claudia Sheinbaum, the capital retained the Formula 1 race for three more years, with a new financing scheme and no government funds , which now saves the public treasury 43 million dollars annually.