Brazil and Colombia set up working group to strengthen tourism
Gilson Machado Neto stressed the importance of cultural and tourist exchange and highlighted the neighboring country as a fundamental ally for Brazilian tourism
The decision was made during a meeting on Tuesday (14) between Embratur CEO Gilson Machado Neto, the National Secretary for Interinstitutional Integration of the Ministry of Tourism, Bob Santos and Colombian Ambassador Darío Montoya, and teams. Embratur's Director of Marketing, Intelligence and Communication, Osvaldo Matos, was also present at the meeting.
Gilson Machado Neto stressed the importance of cultural and tourism exchange between Brazil and Colombia and highlighted the neighboring country as a fundamental ally for Brazilian tourism.
“This year, we will work with an average of 15 priority countries and Colombia is on the list. A country with 40 million inhabitants, bordering Brazil and a happy and captivating people, will find in our territory different beauties than they are used to there. Embratur's mission is to develop Brazilian tourism. Here, at the Colombian Embassy in Brazil, we have already taken the first step, ”said the CEO of the Brazilian Agency for International Tourism Promotion.
Ambassador Darío Montoya also highlighted the presence of Brazilian tourists in the country. For him, "the creation of the working group could increase tourism and strengthen Colombia's economy through the sector."
The Ministry of Tourism team presented the work of training guides and representatives of the Brazilian tourist trade, which aims to improve service to foreign tourists in Brazil. “This bilateral integration is of great value to bring more Colombians to our country and, consequently, other foreign tourists who visit Colombia and can get to know Brazil, especially because of the distance between the two countries,” said Bob Santos.