Argentina renews its tourist image in Fitur

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Argentina renews its tourist image in Fitur
Matías Lammens, Argentina
Fri January 17, 2020

The South American country will focus its promotion around several axes: nature, gastronomy, sporting events and tourism MICE and LGBT. It will be the first international event where Minister Matías Lammens presents with a large delegation of authorities

Argentina will participate in FITUR 2020 through a stand of more than 440 m2 (3C03) where members of the public and private sector will exhibit the country's tourism offer and where destination presentations, musical shows and tastings of local gastronomic products will be offered to capture the Spanish and European traveler attention. The main novelty of this year is the presentation and promotion of the new tourism policies of the new team, headed by Matías Lammens, appointed by President Alberto Fernández as Minister of Tourism and Sports of Argentina.

In addition to Lammens, the executive secretary of the National Tourism Promotion Institute (INPROTUR), Ricardo Sosa and the secretary of tourism promotion of the Ministry of Tourism and Sports of Argentina, Yanina Martínez, will be present, who will lead the large delegation of authorities from the relevant regions of Argentina . This is the first international event that will feature the new minister, who will announce his new policies and promote sporting events such as the Copa América, the Wine Routes, LGBT and MICE tourism and adventure and nature products.

The great sporting events will be one of the axes of tourism promotion in Argentina. The country will take the opportunity to promote the Copa América 2020 that will take place between June 12 and July 12 in Argentina (and Colombia) to capture the Spanish football-loving public in order to show them the tourist, cultural and gastronomic attractions of its five headquarters. Buenos Aires, (Monumental Stadium), La Plata (Unique Stadium), Mendoza (Malvinas Argentinas Stadium), Cordoba (Mario Alberto Kempes Stadium) and Santiago del Estero, where the Unique Stadium with a capacity of 28,000 spectators will be released, will be the destinations headquarters that can take advantage of the flow of tourists generated by the sport to show its natural attractions and typical products.

Air connectivity, Adventure tourism, the natural wonders of Iguazu, Cuyo wines, the colors of the North or the magic of Patagonia will be other attractions to promote during the fair. In addition, the MotoGP Grand Prix of Argentina will be presented, which will take place between April 17 and 19 in the city of Termas de Río Hondo, in Santiago del Estero. This province will also have an individual stand, from which the PGA Tour Latin America will be promoted between March 30 and April 5 and the First ITF Taekwondo World Cup.

There will also be time for culture and gastronomy: on general public days people can enjoy musical shows of folklore and characteristic tango, and taste typical Argentinean wine and gastronomy where all the tourist regions of the country will be represented.

LGBT tourism will be another of the great Argentine proposals. Thus, in the FITUR GAY space, the country, which has positioned itself as one of the most chosen destinations by the group, will present the latest developments in the sector.

On the other hand, in the latest ranking of the International Congress and Convention Association (ICCA), Argentina ranked 18th in the Tourism of Meetings. To confirm the achievements and expand the segment's offer, the country will have a desk in the second edition of FITUR MICE. Currently, Argentina has 50 destinations prepared to congregate international events and 32 Convention & Visitors Bureaux. The objective will be to create permanent communication channels with international professional associations, congress and incentive organizers and tour operators, mainly from the Latin American market.


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