Miguel Torruco Marqués opens the Mexican pavilion at FITUR
The Secretary of Tourism of the Government of Mexico was accompanied by governors, state secretaries of Tourism, legislators, diplomats and businessmen of the sector
The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, inaugurated this morning in Madrid the pavilion of Mexico at the International Tourism Fair of Spain, accompanied by several governors, state secretaries of Tourism, legislators, representatives of the embassy of our country in Spain and businessmen of the sector.
By cutting the opening bar, the head of Sectur said that this Fair, better known as Fitur, is an industry event that strengthens ties between the tourist community and strengthens the growth and prosperity of global tourism activity.
Previously, he had attended the inauguration of the Fair chaired by Queen Doña Letizia, who minutes later would visit the Mexican pavilion, which he had not done for six years, so Secretary Torruco Marqués told him that they felt very honored by Your kindness to attend the Fair area where the attractions of our country are exposed.
Throughout the day, Secretary Torruco Marqués fulfilled an agenda full of activities, such as the bilateral meeting he held with the Minister of Industry, Commerce and Tourism of Spain, María Reyes Maroto, with whom he talked about the next internationalization of the program of Magical Towns, and the development of intelligent tourist destinations, such as Tequila, in Jalisco, and Cozumel, Quintana Roo, for which they agreed on a future exchange of experiences.
In addition, he took advantage of the meeting to invite the tourism sector in Spain, through Minister Reyes Maroto, to the next Tianguis Turístico that will take place in Mérida, Yucatán, in March, which will be very productive for both countries.
He also chaired, along with the Secretary of Tourism of Guerrero, Ernesto Rodríguez Escalona, the inauguration of the pavilion of that state, in the company of representatives of the various tourist destinations of the entity, such as Acapulco, Ixtapa-Zihuatanejo and Taxco, among others.
In the same way, he cut the opening bar, along with Governor Carlos Joaquín González, in the Mexican Caribbean pavilion, composed of 24 stands of Quintana Roo destinations and service providers, “which in a joint effort show the wealth of its tourist offer to generate more and better business with the international tourism industry, ”said Secretary Torruco Marqués.
Likewise, he witnessed the delivery of the Excellence Award to the states of Tamaulipas and Coahuila, as well as to chef Jorge Orozco, who presented the book “Pre-Hispanic and traditional Mexican cuisine of the 121 Magical Towns”.
In this event, the head of Sectur said that the intention of this book is to contribute to the conservation of Mexican gastronomic culture, as well as share with the readers the greatness offered by all the Magic Towns of our country.
He argued that traditional Mexican cuisine is a lively, ancient cultural manifestation, with historical continuity and originality of products, techniques and procedures based on corn, beans and chili; and recalled that in 2010 the cuisine of Mexico was declared by Unesco: Intangible Heritage of Humanity.
He also recalled that the Magic Villages program was born in 2001 with the aim of forming a complementary and diversified tourism offer to the interior of the country, showing the historical and cultural attributes of many of our populations.
He commented that last year, the Ministry of Tourism organized in Pachuca, Hidalgo, the first Tianguis de Pueblos Mágicos, which exceeded all initial expectations: it registered 151 thousand attendees; a spill in the town of 147 million pesos; a hotel occupation of one hundred percent; and the registration of 80 stands of buyers, where 2,789 business meetings were held.
The head of Sectur also had working meetings with representatives of various airlines, such as Aeromexico, with whom he talked about the connectivity of our country with the world; and of Turkish Airlines, with whom he spoke about the good results obtained by the new flight that goes from Istanbul to Mexico City, with stopover in Cancun.
He also met with executives from The Indian Travel Life, tour operator specialized in luxury tourism, with whom he evaluated actions to increase the arrival of tourists with high purchasing power to our country, especially to Los Cabos, Baja California Sur; and Durango, with whom they worked on the design of strategies to capture the Hindu market.
The head of Sectur also held bilateral meetings with the Minister of Tourism of Andorra, Verónica Canals Riba, with whom he talked about success stories that were proposed to be replicated internationally; and from Honduras, Nicole Marrder, meeting in which they shared experiences and exchanged impressions on the tourist activity in the region.
He witnessed the presentation made by the Secretary of Tourism of the government of Querétaro, Hugo Burgos, of the "Spiritual and Tourist Route Camino San Junípero and Camino Tierra Adentro", products that have been very well received thanks to the beauty of the Queretano landscapes.
Finally, he attended the presentation of his tourist attractions that Yucatan carried out, an event organized by the secretary of Tourism of that entity, Michelle Fridman, in which he highlighted the appointment of world tourism in Mérida, to be present in the Tianguis Tourist of this 2020.