FITURNEXT 2020: Dialogues, presentations and debates on the tourism of the future

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FITURNEXT 2020: Dialogues, presentations and debates on the tourism of the future
Fri January 24, 2020

Empowered travelers, the reduction of the use of plastic and the 17 Sustainable Development Goals of the UN are some of the themes that have been chosen for the program


Last Wednesday afternoon, under the title A more empowered traveler will change the rules of future tourism, a dialogue has taken place between Fernando Gallardo, hotel critic in EL PAÍS and Dr. Mara Balestrini, CEO of Ideas for Change. In this conversation, the increasingly active role of travelers and their impact on the industry as a whole has been analyzed, as well as the weight that technology has in this empowerment.
From the FITURNEXT stand, the Global Tourism Plastics Initiative has also been launched where members of the United Nations World Tourism Organization have been presented with One Planet COMM. Two key points have been emphasized: we have to accelerate sustainability and now it is the starting point to transform the way the business is done. Among others, representatives from France and Spain have spoken, countries that receive the largest flow of visitors; and Kenya, the first sub-Saharan country to ban plastic bags.
Three necessary actions have been highlighted: working together with the other countries, removing borders in an initiative that attempts to mitigate the effects of climate change; Collaborate with the private sector and innovate to accelerate sustainability. At the end of the presentations, there was a debate moderated by Gerald Naber, manager of the global commitment of the new plastic economy at Ellen MacArthur Foundation, in which, with the private sector (Iberostar, Monty's Bakehouse, TUI Group and Accor), It has been concluded that collaboration and effective communication are key to addressing the challenge of the climate crisis. The misuse of plastic is a worse enemy than the material itself, said Meghan Morikawa, director of the Iberostar group's sustainability office.
Closing the day on Friday, Mr. Tomás Azcárate Bang, president of the Responsible Tourism Initiative (RTI), has presented Tourism as a model of Global Sustainability: We connect destinations, companies, employees and clients with the 17 SDGs of the United Nations. He has expressed the need to change the intangible model of society to face climate change.

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