Meliá has been recognized at FITUR
The hotel chain has received the National Corporate Responsibility Award at the Caixabank Hotels & Tourism Awards
Meliá Hotels International (MHI) has received the National Corporate Responsibility Award at the Caixabank Hotels & Tourism Awards in Fitur. Awarded with this recognition for the second consecutive year, the hotel has stood out with its innovative CO2perate project, an ambitious project with which in just 5 years it will prevent the emission of more than 66,000 tons of CO2 into the atmosphere equivalent to the plantation of 3.3 Millions of trees
CaixaBank, a leading financial institution in the hotel and tourism sector, has promoted these awards to applaud the innovation, sustainability and environmental respect of tourism companies throughout the country. The CO2perate project meets these aspects, also having important innovative aspects.
Aligned with the digital transformation process of Meliá Hotels International, CO2perate is one of the key projects to achieve the CO2 emission reduction targets that were scientifically validated last year by Science Based Target Initiative (SBTi), the global alliance that drives actions against climate change among the business sector.
Working on the monitoring of consumption and the use of artificial intelligence to achieve a more efficient performance, CO2perate integrates collaboration with start-ups, also promoting employment and innovation opportunities. Thanks to the efficiency that will be obtained thanks to CO2perate and other projects in which Meliá maintains a firm commitment, the hotel company hopes to reduce by 13% the emissions generated by its own activity by 2023 and 51% by 2035, taking as reference the year 2018. In addition, it will also reduce indirect emissions by 6% and 21% until 2023 and 2035 respectively.
Meliá Hotels International, recognized as the world's most sustainable hotel as a result of the Corporate Sustainability Advisory prepared by the sustainable investment agency SAM, continues to work for sustainability and, in particular, for the fight against climate change.