Senior VP of Marketing of Baha Mar recognized by HSMAI
The Colombian Karin Salinas joins the list of Latin executives recognized as very influential in the hospitality industry
Karin Salinas, Senior Vice President of Marketing at Baha Mar, has been awarded as one of the 25 most extraordinary minds in the world in sales, marketing and revenue optimization of the hospitality industry by the international association HSMAI (Hospitality Sales & Marketing Association International ). The HSMAI awards are chosen by a panel of professionals in the industry and were revealed on January 21 during the Adrian Awards gala granted by the association, in New York City.
For the election of the “25 most extraordinary minds in the world in sales, marketing and revenue optimization,” HSMAI looks for leaders who have been an inspiration to the tourism and hospitality industry. This year's selection, according to the association, celebrates the future of hospitality in the hands of professionals who are pushing growth and creativity in the industry.
Karin Salinas has stood out for her efforts in positioning, through communication and marketing, the tourist complex of 4.2 billion dollars since its opening in early 2017. After the launch of Baha Mar, which was completed in three successful phases, Salinas He dedicated 2019 to position it as the new Caribbean destination for the contemporary traveler through major events, communication strategies and the presence of international celebrities.
In addition to these initiatives, Salinas joined the recovery efforts of the Bahamas after Hurricane Dorian with a fundraising event for the rescue and recovery of the affected islands. The successful tennis tournament, The Baha Mar Cup, attended by international players, managed to raise more than $ 100,000 for the cause.
"I feel incredibly honored to have been nominated and selected by tourism experts to be part of this inspiring list of industry leaders and I am excited to see that the talent of Latino women is being recognized more and more internationally." Karin Salinas said. "There are already several Adrian Awards that Baha Mar has obtained in different categories and these are a reflection of the hard work and dedication of my entire team to guarantee the success of our incredible tourist complex," said Karin Salinas.
In addition to the recognition of Karin Salinas, HSMAI also recognized Baha Mar with the Gold and Silver of the Adrian Awards for the excellence that the complex has had in its efforts in advertising, public relations, digital marketing and social networks.