ITB Berlin: After its successful debut Technology, Tours & Activities expands in 2020
TTA segment will have comprehensive information on how, using new technologies and platforms, they can successfully exploit and market these in-destination services
Exploiting in-destination services and riding the latest wave of mega trends: marketing experts in tourism regions and tour operators often miss out on good marketing chances and many other opportunities. In many cases there is not enough cooperation between local and regional operators of tours, programmes and attractions. After booking their hotel in advance holidaymakers often decide spontaneously on local excursions, excluding tourism professionals from the process. At ITB Berlin the Technologies, Tours & Activities (TTA) segment will have comprehensive information on how, using new technologies and platforms, they can successfully exploit and market these in-destination services. Visitors can obtain the necessary knowledge from a wide-ranging programme of conference events at the ITB Berlin Convention at the CityCube and TTA Forum at the eTravel Lab in Hall 7.1b, and can find out about the requisite products and solutions from the TTA segment on its expanded display area in Hall 4.1. For visitors there will be every opportunity to network, whether at conferences, forums or the show itself.
ITB Berlin 2020 will be taking place from Wednesday, 4 to Sunday, 8 March, and from Wednesday to Friday will be open to trade visitors only. ITB Berlin is the World’s Leading Travel Trade Show. In 2019 a total of 10,000 companies and organisations from 181 countries exhibited their products and services to around 160,000 visitors, including 113.500 trade visitors.