Euromonitor reveals the top 10 global consumer trends for 2020
The annual report identifies the most influential trends that shape consumer behavior, in terms of their buying habits and decisions
The global market research company Euromonitor International published today the report "The 10 main global consumer trends for 2020" in Spanish. The annual report identifies the most influential trends that shape consumer behavior, in terms of their buying habits and decisions.
According to Euromonitor International, the top 10 global consumer trends for 2020 are:
-Beyond the human: Adopting artificial intelligence for automation and convenience.
Captivate me in seconds: In search of fast, concise and multi-sensory content for instant satisfaction.
-Mobility without limits: Choosing transport methods based on individual preferences for a trip without interruptions.
-Inclusion for all: Focusing on diversity and accessibility for all.
-Careful of myself: Prioritizing mental health and the search for products that address specific welfare needs.
-Multifunctional homes: Doing everything from the comfort of home.
-Private personalization: Balancing the desire for optimized experiences with concerns about the exchange of personal data.
-Local pride, on the way to being global: Valuing national culture and products adapted to local tastes and preferences.
-Reuse Revolutionaries: Exploring alternatives for single-use products in order to reduce environmental footprint and waste.
-We want clean air everywhere: Advocating for clean cities and a carbon-free world.
"Convenience and personal control are the common thread that connects all trends in 2020," says Gina Westbrook, director of consumer trends at Euromonitor International. "Consumers are putting themselves first as they look for ways to simplify their lives," he concludes.
Download the free Euromonitor International report to discover the 10 trends that will influence consumer values and business strategies in 2020.