What's new in version 39 of the ANATO Tourist Showcase
“Every year we seek to offer new experiences so that professional visitors have more options. Technology and the entry of new exhibitors will be some of the novelties this year, ”said Paula Cortés Calle, executive president of ANATO
The most important event of the industry in Colombia and a reference in the world, which for 39 years has strengthened the work of tourism actors in the country, and that this year will take place from February 26 to 28, 2020 in Bogotá , will offer its more than 20,000 professional visitors several novelties.
“Every year we seek to open the doors to new experiences in our ANATO Tourist Showcase, so that professional visitors have more options to market their products and optimize their time in it. Technology, and the entry of new companies and destinations, will be some of the novelties that can be enjoyed this year, ”said Paula Cortés Calle, executive president of ANATO.
The first one is related to the guest destinations of honor: Peru and Villavicencio, who will be in charge of exposing the attractions that can be offered by professionals in the next holiday seasons of 2020.
In addition, in this version of the event, more than 30 countries will participate and the number of 21 new exhibitors between Travel Agencies, hotel chains, airlines, airports, national destinations, recreation and entertainment establishments, software companies specialized in tourism and Tourism marketing
“Likewise, we wanted to increase the exhibition space by approximately 3% to incentivize technology within the attending entrepreneurs. This place will have the participation of 12 of the entrepreneurs of the First Challenge of Specialized Technology in Travel Agencies, an initiative organized during the first half of 2019, ”said the union leader.
In line with the importance that the Association has given to technology, the 'Appointment arrangement' tool will continue to be offered to facilitate contact between the participants of the Showcase (exhibitors and professional visitors), in order to generate appointments between them and get more contacts and business agreements. It should be noted that, in 2019, 5,300 effective appointments were made, growing 32% compared to 2018. This year an increase of 24% is expected ”
Additionally, the Ministry of Commerce, Industry and Tourism, and Fontur, in addition to supporting the participation of the 32 departments of Colombia, will have spaces for the promotion of Peace and Community Tourism, Network of heritage towns, Accessible Tourism, Tourism responsible and also open a place to highlight Orange Tourism.
It is important that Travel Agents, entrepreneurs in the tourism sector and industry professionals request their cockade online in advance, as the link to perform this process will be enabled until February 21 at 6:00 p.m. and after On this date, the document must be requested at the windows of Corferias, at a cost of $ 20,000.