Corporate Travel Area is reinforced in the 8th edition

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Corporate Travel Area is reinforced in the 8th edition
Tue February 18, 2020

The event has increased the content thanks to an alliance with HSMAI Brazil

WTM Latin America does not stop announcing news. The main tourism event aimed at the Latin American B2B segment reports the increase in the content of the Corporate Travel & MICE Area, this time in partnership with HSMAI Brazil. On the 3rd day of the event you will receive speakers to discuss topics such as digital marketing, vendor management, pricing and distribution. The curator will be Gabriela Otto.

Fernão Loureiro, director of Loureiro Consultores and Head Corporate of HSMAI Brazil, will open the agenda with the conference “How digital marketing techniques can help in your travel management internally”. Next, David Pressler - director of Sales and Marketing of IHG Latam and Head Sales of HSMAI Brazil, will address the topic “Management and Pricing of Corporate Agreements”.

Gabriela Otto, CEO of GO Consultoria and President of HSMAI Brazil will talk with the public present about “Revenue Management and Distribution applied to Events” and, to close the agenda, Roberta Nonis, CEO of Sole Event, will share the stage with Luciana Vicente , leader of the SRM project in AstraZeneca do Brasil, and they will talk about “Supplier Management”

The director of WTM Latin America, Luciane Leite, comments on the quality of content aimed at the corporate environment. “The creation of the Corporate Travel & MICE Area in our event was a demand of the sector. And based on the wishes of exhibitors and visitors, we conceived that area that was growing in each edition and has presented speakers and topics relevant to the corporate segment. The presence of HSMAI Brazil in our event will contribute to the training of more qualified and better qualified professionals for the market ”, he emphasizes.

HSMAI is an international non-profit association that helps develop professionals and executives of the tourism and hotel industry within the areas of purchasing, sales and marketing.

Gabriela Otto stresses that WTM Latin America is an important knowledge exchange channel. “The content we present in a practical way addresses issues of the daily life of professionals working in the travel and corporate events market. We value the exchange that occurs between buyers and suppliers and focus on good marketing practices and the quality of relationships. This training opportunity allows a live and rich exchange of information and knowledge between HSMAI Brazil and those who attend the content presentations ”, concludes the curator.

Free accreditation for the event is open in this link until March 30. The value of the accreditation carried out at the place of the event is R $ 150.00.


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