Colombian travel agencies united by sector recovery
“We understand this crisis as an opportunity to do things in a different way. Make greater use of technology and experience is the protagonist from the moment passengers plan their trips, ”explained Paula Cortés Calle, ANATO's executive president
Despite the problems that the world is experiencing today due to the Covid-19 pandemic and the changes that this situation has generated in all sectors, especially tourism with the closure of its operations, the Agencies subsector did not He has stopped working on planning strategies to meet the demands of the new tourist.
There is no doubt that tourism has been a buoyant sector, which has also confirmed to be one of the most prosperous and of important contribution to the dynamism of the economies of the countries. In Colombia, its entrepreneurs have not been left behind and have made this situation a great learning experience to open the doors to innovation.
“ANATO, aware of the impact that a crisis of these can bring to their companies, also understands this as an opportunity for them to do things in a different way. Make greater use of technology, that experience is the protagonist from the moment passengers plan their trips, until they return to their homes, that they feel that constant support from their advisor, "explained Paula Cortés Calle, executive president from ANATO.
During the last days the Association has trained Travel Agencies in digital tools, international studies and legal aspects, among others, to prepare them for what they will face once this problem is over.
"We are sure that the professionalism of Travel Agencies, experience, personalized advice and knowledge about destinations and about the way the sector will be reactivated in the world, will allow them to go one step further and become the allies that tourists need to gain confidence again when traveling. They will be attributes that the new generations will also value ”, highlighted the union leader.