Anato reveals travel agency strategies for revival
"From the moment the economic emergency was announced, we have looked for different alternatives that allow us to cope with the situation, through innovation, technology and the business fabric," said Paula Cortés Calle, executive president of the entity
If tourism has managed to overcome different crises of the past, it has been due, among other things, to the fact that its actors have paid attention to those actions that should be reinforced, but especially those that had not yet been contemplated.
Despite the fact that the sale of tourist packages stopped, due to the arrival of the health contingency, the Travel Agencies have not stopped working. On the one hand, they continue to assist their passengers in rearranging their reservations; on the other, they have brought together their work teams to devise some strategies for the commercialization of their products in the medium and long term.
"We know that we have been one of the most affected sectors in the framework of Covid-19, but from the moment the economic emergency was announced, we have looked for different alternatives that allow us to cope with the situation, through innovation, technology and business fabric ”, said Paula Cortés Calle, executive president of ANATO.
According to a survey by Covid carried out by ANATO to its Agencies, answered by a part of the Members, some of these ideas to be developed are: generation of content for social networks with 55%; product and destination marketing campaigns, with 48%; changes or restructuring of the offer of tourist destinations, with 44%; strengthening its online channels, with 41%; negotiation with suppliers, with 39%; creation of worker safety protocols and customer contact, with 37%; and others, with 11%.
The union leader also stated that this study allowed us to see the perception of their Agencies facing the markets that will have greater opportunities after the end of the crisis. In their order, these will be: internal, inbound, outbound and MICE tourism.
"The foregoing has been a starting point for our Associates, to devise a transformation in the promotion of destinations, product packaging, quality service and make greater use of technology to optimize their processes," he explained. Paula Cortés Calle.