Greater Miami Convention & Visitors Bureau hosts State of the Industry Conference
A few days before reopening the operations after the quarantine, the GMCVB authorities have shared information about tourism in the destination
GMCVB held a virtual conference with the participation of William Talbert (President and CEO), Rolando Aedo (Chief Operating Officer), Connie Kinnard (VP of Multicultural Tourism & Development), and Jennifer Diaz (Vice President of Communications).
During the call it was noted that the tourist industry in the state of Miami has had a very good 2019 and the hotel sector reaching a record of 147,000 examples. The hotel industry in Greater Miami and the Beaches is also performing well, ranking in the top 10 among the 25 main markets in the EE. UU.
According to STR, the leader in providing ideas for the hotel industry, the success of the hotel industry and travel is partly related to destination marketing programs that help boost demand and increase the number of visitors.
In 2019, the GMCVB will continue its successful “Found in Miami” campaign, driving globally through advertising, public relations, social networks and sales initiatives supporting the business, as well as meetings and business conventions.
Greater Miami attracts 16.3 million visitors and an additional 7.9 million day travelers, for a record number of 24.2 million total visitors in 2019. The total economic impact of $ 17.9 billion.
Visitors during the night in Gran Miami increased + 2.1%, 340,000 more than the previous year.
International visitors account for 33% of the night market and 29% of total visitors, contributing with around 47% of total tourist expenditure due to higher per capita spending. National visitors represent 38% of the total.
In Latin America, in 2019, I will continue to be one of the main regions for visits, along with New York. Brasil and Colombia obtained the first places as emission markets.
The hotels are still the most popular accommodation option for visitors, even the rent of a residence by places like Airbnb, has gained popularity in recent years.
Miami Beach will make it a favorite spot for visitors from all markets. Florida residents also preferred Miami Beach in general, but they were less likely to be in places like Coral Gables and Coconut Grove.
During their stay, many visitors (particularly international) consider Bayside Marketplace, Lincoln Road, La Pequeña Habana and the Everglades as unmissable places.
Miami has started working with the re-opening in different phases, the hotel industry is finalizing details to be able to open its properties from the 1st of June.