Chile climbs to 2nd place in the "Adventure Tourism Development Index 2020"
In the measurement, corresponding to developing countries, the South American country rose four places since the 2018 ranking, standing out in aspects such as security and natural resources
Chile continues to stand out internationally as an Adventure Tourism destination and the latest measurement of the "Adventure Tourism Development Index" (ATDI) demonstrates this, leaving our territory in second place in the international ranking of developing countries, after rising four positions in relation to the 2018 measurement.
The index, produced by the George Washington University International Institute for Tourism Studies and the Adventure Tourism Industry Association (ATTA), measures the competitiveness of countries in the adventure tourism sector, based on 10 fundamental pillars. Chile, in this case, stands out for its security, natural resources, entrepreneurship and image, remaining above countries such as Slovakia, Poland and Costa Rica.
According to the document, among the aspects that Chile must improve for a future measurement, are those related to sustainable development, health and humanitarian pillars.
The undersecretary of Tourism, Mónica Zalaquett, commented that “this is very good news for national tourism, especially in the context that we are currently facing. Chile has worked to position itself internationally as an adventure tourism destination and this measurement accounts for this, as well as the aspects that we must improve to consolidate ourselves as a world-class destination. Once the health crisis due to coronavirus has been overcome, adventure and nature tourism will be a very relevant tourist product for reactivation, making it an important element in promoting tourism in our country ”.
For her part, the national director of Sernatur, Andrea Wolleter, emphasized that “nature and adventure tourism is part of the differentiating products with which Chile positions itself in the world and, in the current context marked by the pandemic, will continue to provide significant opportunities. Not only because it will be one of the main experiences that the new profile of the tourist who will seek outdoor activities will demand, but also because by refocusing the current tourist offer and maintaining its development under sustainability criteria, it will contribute to remain competitive and maintain this recognition. global".
This tool is a guide for the different stakeholders linked to the sustainable development of adventure tourism, which shows that competitiveness in this area depends on the connection between different factors, which require collaborative work between multiple entities and organizations.