Quito proposes trends to be considered in the ‘new normality’ of events

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Quito proposes trends to be considered in the ‘new normality’ of events
Tue June 02, 2020

The Ecuadorian capital has shared a document with relevant information about the MICE segment in the post pandemic


In the framework of the world celebration of fairs and exhibitions, to take place this Wednesday, June 3, Quito proposes new trends to consider, in the gradual return to the ‘new normality’ of fair activity.

These events are part of the MICE industry - Meetings, Incentives, Conferences and Exhibitions, for their acronyms in English, being key to rebuilding the economy in a destination that allows connecting businesses, granting commercial benefits, opening doors to new markets, generating more income and being an instrument of internationalization. In addition, they promote, in a certain way, the tourism of the place where they are carried out.

Fairs and exhibitions are a fast-track, much-needed to drive economic recovery after the covid-19 pandemic, especially for small and medium-sized businesses that represent the backbone of all economies and for whom face-to-face events are a leading sales channel.

The pandemic has changed routine routines in all sectors, with events being one of the most affected. The fairs and exhibitions will have to adapt to a ‘new normality’ where the work sessions will be kept virtual and the on-site execution will be innovative, with biosecurity measures that will enhance open spaces. Before the pandemic, they were characterized by bringing together in one place and at the same time the supply and demand of certain products or services with many visitors on exhibition days.

For this, a document has been designed with relevant information about the fairs after the covid-19 that you can find on our MICE website, through this link:

These are some of the trends in pandemic times: increased technological skills and competencies; macro-events should evolve into so-called smaller, more exclusive and local boutique events; the personnel must acquire new functions in the face-to-face events that are carried out, combined with biosecurity measures; engagement with the public goes through interaction; creating a certificate or seal for covid free events; the differentiation of digital events with the competition must be for interesting content; experiential events become emotional events through the digital world; Corporate Social Responsibility must be considered.

Important data:

Approximately 31,000 exhibitions are held worldwide each year (not including farmers fairs, fun fairs, etc.)
In 2017, 1,212 exhibition venues were identified. This is a 1.4% increase from 2011.
Total indoor exhibition space worldwide reached 34.8 million square meters in 2017.
Every year 260 million people attend exhibitions.
There is a high ROI (return on investment) for those who participate in an exhibition, with each USD $ 1 spent / invested, it generates USD $ 2 during the exhibition and USD $ 8 after the event.

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