Hotelbeds signs preferred distribution agreement with Radisson
The world’s leading bedbank to distribute Radisson Hotel Group’s 1,100 hotels in operation in 120 countries to over 60,000 B2B travel buyers
Hotelbeds, the world’s leading bedbank, has entered into a preferred partnership with Radisson Hotel Group, one of the world's largest hotel groups.
The collaboration was signed in April of this year and takes the form of a preferred agreement.
Through this agreement, Radisson Hotel Group will distribute via Hotelbeds’ network of more than 60,000 B2B travel buyers such as tour operators, retail travel agents, airlines and loyalty programs across more than 140 source markets worldwide.
At the same time, Hotelbeds’ customers will gain access to preferential rates and availability across Radisson Hotel Group’s portfolio of over 1,100 hotels in more than 120 countries worldwide, representing seven brands including Radisson Collection, Radisson Blu, Radisson, Radisson RED, Park Plaza, Park Inn by Radisson and Country Inn & Suites by Radisson.
Hotelbeds’ portfolio of 60,000 B2B travel buyers will offer Radisson Hotel Group incremental, high value bookings from non-domestic markets that typically book further in advance, pay more per room, stay for longer, cancel less and spend more at the property.
Radisson Hotel Group will distribute its hotel rooms through Hotelbeds’ two main channels: the wholesale distribution channel that operates under the 'Hotelbeds' brand, and the retail channel, Bedsonline, that caters to retail travel agents.
Mark Redmond, Head of Global Chains at Hotelbeds commented: “Radisson Hotel Group is one of the world’s largest hotel groups and we are delighted to sign a preferred partnership with them. Once restrictions are removed and travel begins to start again, I am certain that our 60,000 B2B travel buying clients will be very excited about gaining access to special rates and availability for Radisson Hotel Group’s well-known brands such as Radisson Blu, Park Plaza or Park Inn by Radisson.”
Eric de Neef, EVP & Global Chief Commercial Officer at Radisson Hotel Group, added: “Through the alliance with Hotelbeds we have access to a leading and strategically important B2B distribution network, including both wholesale and retail distribution worldwide through Bedsonline. As we start to re-boot, re-shape and re-boost the business after the peak of the crisis, we want to continuously extend our sales reach, and Hotelbeds is the right partner to achieve this. We look forward to working with Hotelbeds and to not only grow overall bookings together, but more importantly to grow incremental, high-value bookings.”
Both Radisson Hotel Group and Hotelbeds support and endorse the “Safe Travels” protocols of the World Travel & Tourism Council (WTTC), that are aimed at helping restart the global tourism industry.
To reinforce the message of health and safety, Hotelbeds has recently launched “Safe2Stay”, a filter category that consolidates and displays in the booking process the hotel properties that are following the different COVID-19 health and safety protocols and certifications that travel industry companies, tourism boards and lobby groups have recently created.
This category covers the Radisson Hotels Safety Protocol, which is a program of in-depth cleanliness and disinfection procedures to further strengthen the hotels’ existing rigorous sanitation, cleanliness, and disinfection guidelines, in partnership with SGS, the world’s leading inspection, verification, testing and certification company.