The tourism industry brings foreign direct investment to Panama
This was stated by Fernando Duque, president of the PROMTUR Panama Board of Directors
Fernando Duque, President of the PROMTUR Panama Board of Directors, stated that the tourism industry brings foreign direct investment, which injects new money into our economy and permeates the entire value chain, from airlines and hotels, to carriers, tour guides. and artisans, as well as restaurants, shopping centers and commerce in general.
Why is tourism important for the socioeconomic development of Panama?
For Panama it is important to understand that the tourism industry brings foreign direct investment, that injects new money into our economy and that permeates the entire value chain, from airlines and hotels, to carriers, tour guides and artisans, as well as restaurants, shopping malls and commerce in general.
The chimney-free industry, together with air transport, represented more than 14% of GDP last year and 240 thousand direct and indirect jobs. And it has the potential to generate development more equitably throughout the country.
At a global level, tourism is on hiatus and in Panama we are taking advantage of this stop to strengthen PROMTUR Panama's strategic alliances with ATP - the ruler of the activity in Panama, as well as with unions such as CAMTUR and APATEL, companies in the sector , airlines, the Panama Convention Center in Amador and other key actors.
The country is taking advantage of this moment to plan and thus position itself as a safe destination, taking extreme measures to take care of ourselves and to take care of tourists. We are promoting the differentiating elements of Panama as a scientific, humanitarian, solidarity and responsible model.
In addition, we want to show the incredible natural and cultural wealth that the country offers and that has been studied by scientific institutions such as the Smithsonian Tropical Research Institute, Gorgas Commemorative Institute, among others.
What are the functions of PROMTUR Panama?
It is a non-governmental destination marketing organization (DMO), its main function being the promotion and international marketing of Panama as a destination for all segments and tourism products.
In the last 3 months, a team of highly experienced executives has been recruited and is working closely with ATP to maintain a presence in the target markets, through the conjunctural campaign that invites us to observe, listen and learn, while We are at home, with a tone of respect for the nature and ancient culture of Panama.
On the other hand, in conjunction with ATP, CAMTUR, APATEL, airlines, the Panama Convention Center in Amador and other key actors, the Sales and Services Department redesigns the tourist incentives to nominate Panama as the best and safest of the destinations for meetings, exhibitions, business trips and vacations.
What awaits us in the future?
Panama continues and will continue to be the Hub of Hubs by land, air and sea. We will take advantage of our central geographical position, top-class hotel infrastructure, convention centers and accessibility to various tourist, natural and cultural attractions that are within a very short distance from the airport.
The country must prepare its infrastructures, professionalize its services, and create a certification in sanitary and biosecurity aspects, so that it is easy for tourists to decide on Panama as the best tourist destination.
What message of encouragement can you send to the sector?
The Sustainable Tourism Master Plan, which is being prepared by the ATP and which is in the process of being updated, is being meticulously structured and will be the roadmap for the entire tourism value chain.
PROMTUR Panama has already started an international market study that will serve as input for the construction of our tourism brand, the aspects that identify and differentiate our country and the international marketing campaign that will be in effect for the next three years.
The sector has come together to present proposals to the government to safeguard, with specific measures, companies in the sector and reactivate tourism demand, while ATP and Aeropuerto Internacional de Tocumen, S.A. (AITSA) have already submitted their health protocols to the Ministry of Labor and Labor Development (MITRADEL).
For their part, most of the large international hotel chains in the country already have their own sanitary manuals and self-regulations for areas sensitive to guests and those with high contact within their facilities, as well as for convention centers.
Despite having extended the airport's opening date, most airlines are ready and waiting for the authorities to allow the restart of operations in Panama.
Source: PROMTUR Panama Newsletter