Sectur enhances connectivity in Mexico

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Sectur enhances connectivity in Mexico
Thu June 25, 2020

The Secretary of Tourism of the Federal Government, Miguel Torruco Marqués, held a meeting with the directors of TAR airline

The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, held a working meeting today with the directors of the airline TAR (Transportes Aéreos Regionales), headed by its owner, Miguel Franco, and its general director, Ricardo Bastón.

During the meeting they agreed to work to expand the country's air connectivity, mainly in the northern region, as well as to start work to establish an alliance with VisitMexico, the digital platform of the Ministry of Tourism.

The head of Sectur told the managers of the area line, which is the youngest in the country, that the purpose of the unit in charge is to see how it can help it grow, because the more routes and operations they have, the more it will consolidate regional tourism in Mexico and internal tourism will be promoted, since there are still destinations that struggle to achieve direct communication in their region and not have to fly to Mexico City, to take another plane that takes them to a city near their birthplace.

He argued that the next opening or expansion of airports, such as that of the Magical Town of Creel, in the Sierra Tarahumara of Chihuahua, and that of Tamuín, in the Huasteca Potosina, San Luis Potosí, will give the opportunity to start new routes that directly connect to these tourist destinations with other cities in the Mexican Republic, with a number of operations that can be adjusted according to market demand, which is already beginning to reactivate after the brake that meant the start of the pandemic that everyone is experiencing today .

For his part, Ricardo Bastón, general director of TAR, indicated that they are a company that started six years ago, with a business model based on the commitment to connect cities with routes that no other airline operates, seeking a balance to count with a clientele of business travelers, but also with passengers on leisure trips, in order to diversify its income base.

He added that, as has happened in all aviation, his company has also been affected by the Covid-19 pandemic, which they have faced, reducing their March operations by forty percent and practically ninety percent in April; they have obtained contracts with companies for specific charter flights, which has translated into a constant income; as well as reaching agreements with their workforce, with which they have been able to mitigate the impact of the emergency without having to burn their cash flow.

He also agreed with Secretary Torruco Marqués that the only way to get out of the current crisis is with cooperation and teamwork with government authorities.

The executive explained that they are already resuming several of their operations in some cities such as Querétaro, Hermosillo, Culiacán, Chihuahua, Monterrey, Aguascalientes and Puerto Vallarta.

“Between June and July we will be flying from Guadalajara to Puerto Vallarta, Hermosillo to Chihuahua and from Culiacán to Chihuahua. We will be adjusting according to the demand we see, seeking to reach the 26 destinations in which we operated before the appearance of the Covid-19, "he said.

Finally, he expressed his desire to join the alliance with the VisitMexico platform and be part of this means of promotion that can support them in each of the destinations where they arrive.

"Count on our support and commitment so that TAR continues connecting regionally to the states and municipalities of the country," the owner of the airline, Miguel Franco, pointed out to Secretary Torruco Marqués.


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