Guatemala promotes its international tourism offer virtually
More than 200 travel agents and international wholesalers participated in the virtual promotional seminars: "Guatemala, Heart of the Mayan World"
With the aim of strengthening the national tourism industry by attracting new markets and potential partners, the Guatemalan Tourism Institute (INGUAT), with the support of the Ministry of Foreign Affairs (MINEX), held six virtual seminars where they shared with more than 200 participants, the advantages of Guatemala as a tourist destination.
Of the total of participants, around 150 did not include Guatemala in their catalog of offer of tourist packages. "Given the situation that the world is going through, virtual tools have been great allies to continue with Guatemala's promotion efforts and we are working to achieve the gradual recovery of the sector, this time we seek to incentivize wholesalers and market travel agents key and opportunity for them to take Guatemala into account in their next sales packages ”, stated Mynor Cordón, Director of INGUAT.
The country presentations were made in virtual mode to encourage potential buyers to take Guatemala into account in their next sales packages. Wholesalers and travel agents from markets such as:
MINEX's participation was key to promoting the seminars through the embassies, consulates and the network of commercial advisers that Guatemala has accredited around the world.
"The tourism industry is going through its most difficult moment in recent history worldwide, however, we must seek innovative alternatives to face the challenges posed by the COVID-19 pandemic and prepare for the future, this is where our representations abroad they play a fundamental role, ”said Shirley Aguilar, Vice Minister of Foreign Affairs. Deputy Minister Aguilar also highlighted the importance of inter-institutional work to strengthen the national strategy for economic recovery.
"Tourism can serve as a prop to overcome the pandemic. By bringing people together, tourism can promote solidarity and trust, ”said Secretary-General of the United Nations, Antonio Guterrez, in a publication.
These inter-institutional efforts are aligned with the strategy of promoting foreign policy and the Plan for Strengthening Commercial Diplomacy with an emphasis on attracting Foreign Investment and Tourism.