IFEMA is positioned as a safe place to return to activity

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IFEMA is positioned as a safe place to return to activity
Thu July 02, 2020

The Community of Madrid and the WTTC endorse the extraordinary measures implemented to guarantee the safety, health and mobility of the participants to their events

From the month of July, IFEMA will host the celebration of more than 60 fairs and congresses, which will combine face-to-face and online formats, with the aim of helping companies to reactivate their businesses and thus contribute to the reconstruction of the economy

The Community of Madrid, through Madrid Excelente, has granted IFEMA the Madrid Guarantee certificate, an initiative of the Plan for the Reactivation of the autonomous government that identifies public-private collaboration between institutions and companies to help economic reactivation in their coexistence with the COVID-19, as well as the measures and solutions implemented by each company to guarantee the safety and health of their businesses.

The distinctive Madrid Guarantee recognizes the work carried out by IFEMA in three areas: in the adoption of mandatory standards in the new normality imposed by COVID-19; for the development of extraordinary protocols; and for the social action exercise carried out by IFEMA in the emergency hospital deployed in the Madrid Fair during the months of March and April, in support and collaboration with the provisions of the Community and Madrid City Council, both in the production of the hospital and in logistics and organization during its operation.

Safe Travels, the hallmark of the WTTC for Convention, Meeting and Event Centers

In addition, IFEMA has obtained the 'Safe Travels' seal from the World Travel & Tourism Council (WTTC) for the industry of the Convention, Meeting and Event Centers, for the protocols and actions carried out for the return to activity after the COVID-19 health crisis, with a safe, healthy and responsible reopening.

These certificates recognize the importance of adopting measures and protocols implemented to guarantee the security and mobility of the participants to the events, as well as the transmission of information to all of them, regarding access control measures and capacity, physical distance, measures hygiene and cleanliness; in addition to the redesign of events, with the combination of face-to-face and hybrid formats, as essential provisions for the correct development of fairs and congresses. In this context, IFEMA is developing an important plan of measures, with new protocols and the incorporation of cutting-edge technology, where the premises collected by health authorities, national and international organizations and institutions have been taken into account, which will contribute to guarantee a space safe on your return to activity from July.

In the coming months, if the situation continues to evolve favorably, IFEMA will host more than 60 trade fairs, conferences and other professional and leisure events, aimed at supporting the revival of business and companies, and contributing to reconstruction of the economy. Major events such as the International Security Fair, SICUR, which will dedicate a special edition from July to September on measures, products and equipment for businesses and organizations facing COVID-19; Fruit Attraction, the International Fair of the Fruit and Vegetables Sector; DES-Digital Enterprise Show; Mercedes-Benz Fashion Week Madrid, or the World Dog Show, will star among others in IFEMA's agenda for the rest of 2020.


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