More than 13 thousand people have participated in the virtual talks of the INGUAT
Online training has been a valuable resource in the current healthcare context, which is why we have made the experience of national and international speakers available to the tourism sector, "said Mynor Cordón, Director General of INGUAT
The benefit of distance communication through digital tools has been exploited by the Guatemalan Tourism Institute (INGUAT) through a virtual talk program for members of the tourism value chain, with the aim of update, share knowledge and experiences of industry professionals without fireplaces on different topics.
Virtual training has been a valuable resource in the current healthcare context, which is why we have made the experience of national and international speakers available to the tourism sector who have supported us in sharing their knowledge to help the sector reinvent itself and prepare it for the future ”, indicated Mynor Cordón, Director General of INGUAT.
Through the coordination of the work team of different units, the governing body of tourism has developed 81 virtual events during April, May and June, in which more than 13 thousand participants have been counted, with whom information has been shared in the following modalities:
-General talks, which have sought to motivate the private sector in general with topics of interest in which eight international experts have been presented presenting cases of tourism experiences, international advertising, market strategies, among others; who have represented associations such as the Adventure Travel Trade Association (ATTA), Colombian Association of Travel and Tourism Agencies (ANATO), International Association of Destination Wedding Professionals (IADWP), My Medical Destination, Expedia, among others. Additionally, there was an expert from the World Tourism Organization (UNWTO); and a conference program on the archaeological sites of El Salvador, Belize, Honduras, Mexico, and Guatemala.
-Business meetings with community projects, through which 24 community projects in the tourist regions of Guatemala were promoted to generate business with Guatemalan tour operators. Among them the communities of: Carmelita, Uaxactún, Zotz and Yaxhá in Petén. Lagunita Salvador, Barra Cocolí in Izabal. Chicoj, Chirrepec, Museo del Quetzal and Salto de Chilascó in Las Verapaces.
San Cristóbal El Alto in Sacatepéquez, Pacaya Volcano and Loma Linda in the Pacific. Projects of San Juan La Laguna, Santa Catarina Polopó, Vive Xela, San Marcos and Huehuetenango in the Altiplano.
In the next few days a third phase will begin where they will present projects from the Eastern, Mystical and Natural Region and from Modern and Colonial Guatemala.
-Training for tourism companies, with which the Guatemalan tourism sector has been prepared and professionalized. They have been carried out with the support of independent instructors, tourism specialists, national and international, such as Peru and Chile. It has also had the support of the Center for the Study of Cultures in Guatemala (CECEG) of the University of San Carlos de Guatemala, a specialized and unique institution in the Central American area that is responsible for promoting, organizing, directing, coordinating, carry out and evaluate the research activity of Guatemalan culture.
-Talks of specific topics, with which it has provided response and training support to the demands of the tourism business sector in each of the regions, among which are the guides of good practices in the tourism sector prepared by INGUAT for establishments of lodging, restaurants, tourism operators, tourist transport, tourist guides and travel agencies.
Through this, the participation interest of businessmen from the 22 departments of the country has been achieved, mainly tour operators, hotels, tourist guides, service providers, the gastronomic sector and the academy, among others.
General events are announced on the institution's social networks. The general talks can be found on the INGUAT YouTube channel: https://www.youtube.com/user/tvinguat