Princess Cruises names Discover Cruises as ISA in Mexico
The cruise line announced that beginning September 1, 2020, all of its sales and marketing activities in Mexico will be conducted by Discover Cruises
All future Princess Cruises bookings and group locks will be managed through Discover Cruises.
Princess maintains a long and close business relationship with Discover in Argentina and Brazil, representing the brand in these key Latin American markets.
“We deeply appreciate the support of our partner travel agents during this transition. We assure you that through our partnership with Discover Cruises, our commitment to the Mexican market continues to be very strong, ”said Deanna Austin, commercial director of Princess Cruises.
Ruth Leal and her team, who to this day continue to lead the sales and marketing efforts of Princess Cruises in Mexico, will be part of Discover Cruises in Mexico City, and will continue to bring more than 30 years of experience in the travel industry to support Princess Cruises' trusted partners.
“We are delighted to expand our association in the LATAM region. Discover Cruises, as part of Discover the World, already provides sales and marketing support for Princess Cruises in Latin America, Europe and South Africa, ”said Charlie Ryan, Vice President of Latin America for Discover the World. “As we have done in other markets throughout the region, our objective is to support the successful work that the Princess team has done in the Mexican market and add new tools that will facilitate the business of travel agents. We are already developing the possibility of operating in Mexican pesos, including interest-free month programs, better and more competitive commissions, developing APIs and much more".