WTM organizes webinar on tourism in Latin America and the WTTC

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WTM organizes webinar on tourism in Latin America and the WTTC
Fri July 17, 2020

The online event will be held on July 21 at 3PM BRT and will be attended by the main tourism authorities from Chile, Colombia and Uruguay

WTM Latin America promotes a webinar with the main tourism authorities in Chile, Colombia and Uruguay. In addition to Latin American ministers, the meeting will feature the participation of the World Travel and Tourism Council (WTTC). CNN Spanish presenter Gabriela Frías will lead the chat in Spanish, which takes place at the WTM Global Hub and has limited places. The webinar will have simultaneous translation into Portuguese and also into English.

The central theme of the debate is "Plans for the resumption of tourism in Latin America". José Luis Uriarte, Undersecretary of Tourism of Chile; Julián Guerrero, Vice Minister of Tourism of Colombia and Germán Cardozo, Minister of Tourism of Uruguay, join Gloria Guevara, President and CEO of the WTTC to discuss the directions that the tourism industry should take, especially in Latin America, after the pandemic.

The global director of the WTM portfolio, Claude Blanc, highlights the relevance of the webinar promoted by WTM Latin America, which will provide an accurate vision of the reconstruction pathways of this important industry worldwide. "That webinar with the ministers of Latin America will be an excellent opportunity for the authorities to meet and discuss the resumption of tourism in their countries after the peak of the pandemic. WTM Latin America, once again, offers a platform that explores the best ways to 'recover, rebuild and innovate' the tourism market in the region, ”he says.

Topics such as the impact of the pandemic on the tourism market, disinfection and security protocols, safe destination seals, reactivation of domestic tourism, use of technology to promote destinations, sustainable tourism in the post-COVID and proposals for national cooperation measures and international will integrate the debate agenda.

Luciane Leite, director of WTM Latin America, reinforces the role of the event, acting as a networking hub, good practices and knowledge for the market, and highlights the satisfaction of receiving on the platform strategic people from the tourism industry . “We are aware of our role as beacons of the markets, and promoting this webinar with Gloria Guevara and the authorities of countries so representative for the tourism industry in Latin America reinforces our commitment to connect the world with Latin America and Latin America with the world. , even if it is in virtual format due to the current situation. I am very honored with the participation of these strategic allies to resume tourism in Latin America ”, she concludes.


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