Royal Caribbean renews name and corporate identity
"The Royal Caribbean Group name is simpler, fresher and more modern. It is also more descriptive," said Richard Fain, President and CEO of the company
Royal Caribbean Cruises Ltd announced that it has changed its name to Royal Caribbean Group.
"The name is simpler, fresher and more modern. It is also more descriptive, as Royal Caribbean Group sounds like the name of a parent company, reflecting our growth and evolution since we last updated our identity more than 20 years, "said Richard Fain, President and CEO of Royal Caribbean Group
The Royal Caribbean Group logo has also been updated. The company's iconic crown and anchor emblem has been fine-tuned and made more symmetrical so that it is now always inscribed within a circle.