Amadeus and Posadas strengthen their alliance and increase international reserves
To offer additional support during this difficult situation in the travel industry, the Mexican hotel group reinforces its long-standing commercial relationship with the Spanish technology firm, expanding the portfolio of solutions used
The disruption in the travel industry due to COVID-19 has caused uncertainty and change. While you cannot predict when travel will return to previous levels, it will be essential for travel providers to make a wide range of offers available to business and leisure travelers so they can start traveling again with confidence.
In this context, Posadas, the leading hotel operator in Mexico, strengthens its product portfolio with Amadeus, through Digital Media Solutions with which, in early 2020, they developed their first digital media campaign and increased bookings in markets. international by 15%, compared to reservations at their resorts from the previous year, even in the midst of the pandemic.
Posadas also decided to go a step further and trust the Amadeus experience for Hospitality Websites, and together, we launched the website for The Collection Resorts in mid-June. The website of La Colección not only allows them to report on the regular services of its 15 resorts, but also on the experiences that consumers can find for their perfect trip, including multicultural or egalitarian weddings. The Resorts Collection represents 30% of its total income, and this tool is an important support for the increase in reservations from outside the Latin American region. The recent addition of web services to the partnership between Amadeus and inns demonstrates the value of the solutions and services Amadeus provides to hoteliers.
Posadas was one of the first users of the Agency360 solution, a business intelligence tool that helps hoteliers better understand which travel agencies are booking their properties, allowing them to increase their bookings, change their participation, and improve the performance of the hotels. travel agency. They have also been customers of GDS Media for over a decade, allowing them to use strategic insights from the Agency 360 solution to leverage their GDS media advertising strategies. Five years ago, Posadas added the Amadeus iHotelier® Central Reservation Solution to its portfolio with the flexibility of connecting multiple distribution channels to acquire more business efficiently, increasing its online business since implementation.
Hoteliers can take advantage of Amadeus' optimal hospitality solutions, allowing them to increase demand and revenue while building loyalty for their guests to return to the property for future stays.
Enrique Calderón, COO, Posadas, commented: “We are very proud to strengthen our relationship with Amadeus, while Posadas continues with its recovery and expansion strategy in
Mexico to provide more value to our clients. In the midst of our business development and recovery strategy, we believe it is critical to have a strong and trusted technology partner who can provide us with the necessary infrastructure to stay ahead of the industry. Having worked with Amadeus for many years, we know the value it offers and look forward to collaborating more in the future to provide the best possible experience for our clients. ”
Sergio G. Rosarios, Regional Vice President for Latin America & Caribbean, Amadeus, mentioned: “It is incredible to announce these new projects together with Posadas, an innovative and invaluable partner. This is testimony to our long alliance, the quality of our technology and the experience of our people. As we continue to evolve the way trips are bought and sold, Together, we have identified how improvements and new solutions can meet the demands of their customers and deliver a better overall booking experience”.
Posadas is a historical client of Amadeus and we will continue working together on various strategic projects.