Quito participated in a new version of AdventureELEVATE
Year after year, the Adventure Travel Association brings together the main players in the industry in search of updates on the latest trends in the sector
Quito participated in a new version of AdventureELEVATE, the most important conference in the adventure travel segment that annually and for two days brings together opinion leaders and professionals from the tourism industry in search of inspiration, education and information on the latest trends that give shape adventure travel throughout the year.
In 2020, the Adventure Travel Association - ATTA, organized this event in such a way that it was accessible globally to help the adventure travel industry regroup as a team and move forward together into the future.
For this reason, Quito presented its entire portfolio of places specialized in this segment in the Metropolitan District of Quito, which not only have the best infrastructure and professional training, but are also surrounded by the magic of the Andes, its abundant flora and fauna that enrich this type of outdoor activities: the Chocó Andino de Pichincha cloud forest, declared the seventh Biosphere Reserve by UNESCO, and rural parishes. In addition, Quito was shown as the capital of the Center of the World and of the four Worlds of Ecuador, which is ready to receive all travelers - with biosecurity protocols - that allow them to have the best adventure.
All this natural treasure of Quito caught the attention of the participants who turned their gaze towards the destination, represented in more than 40 business meetings with the main players in the industry at a global level.
For ATTA, 2020 has presented incredible challenges along with exceptional opportunities, so it is necessary to know first-hand the tools that the industry requires to drive its development, recover lost ground and launch into the next phase of adventure travel.
In this participation, the Quito destination generated interest in tour operators, journalists specialized in adventure tourism and service providers, opening the possibility of joint promotional actions during the remainder of this year and 2021; These actions are intended to achieve articulated work with the local tourism industry.
Quito will continue to promote its natural wealth and all its tourism potential, with which it hopes to continue positioning itself as the preferred destination for travelers seeking not only adventures, but experiences that last over time.