Argentina presented the 2019 meeting tourism yearbook
During the past year, 214 corporate meetings were held in the country, 18% of those held in Latin America
The long-term commitment to Meeting Tourism has given the Argentine Republic very important achievements that it can present with total pride today. After a joint work of more than 12 years between the National Institute for Tourism Promotion (INPROTUR), the Argentine Association of Organizers and Suppliers of Exhibitions, Congresses, Events and Convention Bureaus (AOCA) through the implementation of the Marketing Plan Strategic for Meetings Tourism in 2008, the results were very positive.
This is how, in May of this year, the global report of the International Congress and Convention Association (ICCA) ranked our country among the twenty most important international conference organizing nations in the world (18th place). But the most relevant thing was that, for the first time, it is the number one destination in Latin America, surpassing Brazil and Mexico. Furthermore, 30 Argentine destinations entered the mentioned ranking and the Autonomous City of Buenos Aires, for the eleventh time in a row, led the American continent.
To know in detail all this information, yesterday, INPROTUR, AOCA and the University of Buenos Aires (UBA) presented the 2019 Yearbook of the Economic Observatory of Meeting Tourism of the Argentine Republic in a virtual way.
This presentation was led by the Minister of Tourism and Sports of the Nation, Matías Lammens, the Executive Secretary of INPROTUR, Ricardo Sosa, the President of AOCA, Fernando Gorbarán, and the Rector of the Faculty of Economic Sciences of the University of Buenos Aires , Alberto Barbieri.
“This program started 10 years ago and went through different governments. But it was maintained as a state policy, an objective was thought of and nothing changed it. They set a goal, to be leaders of the region, and this year they achieved it. That speaks of the wonderful and extraordinary capacity that Argentines have, of resilience, talent and great human resources. The team was brought together so that this objective was met and it was achieved. I am very happy and very proud to be part of this project ”, highlighted Lammens.
During 2019, the economic impact generated by Meeting Tourism was 35,948 billion pesos, with the creation of 218,579 jobs. Within the framework of international congresses, Argentina held 214 and 18 percent of all corporate meetings in Latin America were held in our country. In addition, a total of 7,743 meetings were registered (24 percent more than in 2018) in 328 destinations in our territory.
For his part, Sosa pointed out that “the results that Argentina has are precisely from a strategy drawn up a decade ago to position our country as the main benchmark in Latin America. We are totally convinced and sure that the Meeting Tourism field will not only have a return from work, but that we will be better meetings and better congresses ”.
50 destinations prepared to bring together international events, 32 Convention & Visitors Bureaux and, especially, a trained population open to receive tourists from all over the world position Argentina as a world reference in Meeting Tourism.