WTTC celebrated World Tourism Day highlighting the great social contribution of this activity
"The industry can transform the lives of all those who depend on this sector, reduce poverty and inequality, as well as protect wildlife and preserve cultures and communities around the world," said its President and CEO Gloria Guevara Manzo
On World Tourism Day, the World Travel and Tourism Council highlighted the great social contribution of this activity, which helps reduce poverty and inequality, employing people of all origins socioeconomic, regardless of age, gender or ethnicity. It currently includes 53% women and 30% young people.
Gloria Guevara Manzo, President and CEO of the WTTC, mentioned that “traveling gives us memories that last a lifetime and the most incredible experiences to share. But this is only half the story, as travel and tourism have an enormously positive benefit to the world, far beyond the immediate pleasure it brings to those who can explore and discover incredible people, places and experiences for themselves. "
She added that the social impact of the travel and tourism industry can transform the lives of all those who depend on this sector, reduce poverty and inequality, as well as protect wildlife and preserve cultures and communities around the world. In this way, it plays a vital role in achieving broader development goals.
Guevara Manzo highlighted the great commitment of the WTTC to increase awareness among travelers about the important additional benefits of traveling, so that they are more aware that their actions and expenses go beyond what they think.
“With the immense pressures facing the global travel and tourism sector due to the current restrictions caused by the COVID-19 pandemic, it is now more important than ever to remind everyone, how travel can make a difference, in and for the world. ”, He added.
Since the outbreak of the coronavirus pandemic, the WTTC has led the campaign to fight to save and protect the embattled travel and tourism sector, which will see the loss of 197 million jobs, if there are barriers to global travel, such as General warnings, against travel and quarantine measures remain in place.
According to the latest WTTC research, the sector contributes 10.3% of world GDP and generates one in ten of the world's jobs and, for eight consecutive years, has outpaced the growth of the world economy.
Travel and tourism is one of the largest sectors in the world, with about 80 percent of all businesses being small and medium-sized (SMEs). As a powerful driver of socio-economic development and job creation, the sector plays an important role in driving prosperity, empowering women, youth and other social groups.
It is also one of the most diverse sectors, employing people of all socioeconomic backgrounds, regardless of age, gender or ethnicity, and includes 53% women and 30% young people.
WTTC research shows that across the entire group of G20 countries, women account for nearly half of all travel and tourism jobs and a high proportion of jobs for youth. It is highest in Canada, the United States and the United Kingdom, where young people account for almost a third (30%) of employment in the sector.
The income generated by Travel and Tourism helps to improve education, housing, health and well-being of people. It also helps pay for vital infrastructure projects like road, rail and air links, as well as services that improve the quality of life for residents.
It is important to note that, within the framework of World Tourism Day, the WTTC launched a campaign with the slogan “Travel the world, Make a difference”. The video of this campaign will be available on all social media channels, including the WTTC YouTube channel.
This initiative was created with the aim of making travelers aware of the deepest positive socioeconomic and cultural benefits that this activity generates and promotes in people's lives, as well as in the places and communities that operate in the sector at a global level. .
Additionally, people from all over the world are invited to share stories about how tourism has made a difference in their lives. Travelers are invited to share their own experiences and how travel has had a profound impact on their lives, to share their stories using the hashtags: #togetherintravel and #aworldofdifference.
This project comes after the push the Council gave to responsibly rekindle wanderlust, through its successful 'Together in Travels' campaign earlier this year, despite the multiple global challenges stemming from the pandemic of COVID-19.