CATA conducts successful series of webinars
1330 travel agents from Europe know the tourist offer of Central America and the Dominican Republic post-confinement
The Central American Tourism Promotion Agency (CATA) held the first series of webinars aimed at travel agents in Europe, called A Window to Central America and the Dominican Republic, with the purpose of strengthening the communication bridge with the clients of the source markets with which it works, urging agents to promote multi-destination, fostering co-creation, and marketing of the eight countries of the region to innovate tourism in the international market in the new context caused by the COVID19.
The sessions were held from September 29 to October 8, 2020 with the intervention of different representatives of the National Tourism Authorities (ANT) and delegates of the private sector from Belize, Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica, Panama and the Dominican Republic.
A Window to Central America and the Dominican Republic had the participation of around 1,131 travel agents and other sectors of the industry, who learned about the demand for tourism products and infrastructure, area connectivity and the biosecurity measures of each country with a view to the reopening of post-COVID19 tourism activity in the region.
All presentations were broadcast on Facebook Live with simultaneous translation into English through Visit Centroamérica. Below, we provide you with the direct links to each of the sessions.
Presentation of destinations:
Belize and Nicaragua
Deborah Arana, Senior Travel Trade Office of Belize Tourism talks about the rich culture, hospitality, adventure and moments of relaxation that international tourists can find when visiting Belize. From activities like hiking to snorkeling through crystal clear waters.
For her part, Ana Carolina García, Director of Promotion and Marketing of the Nicaraguan Institute of Tourism (INTUR) explains that Nicaragua can be enjoyed with family and friends, where they will witness marvelous volcanoes, lakes, lagoons, mountains and countless activities to do. in just one week. Interested persons can consult this webinar by clicking here.
Honduras and El Salvador
In this second webinar we talk about the advantages that tourists have to get to know Honduras. Armando Palacios, President of the Incoming Tourism Operators Association of Honduras (OPTHUR) explains that the distances between tourist spots do not exceed 200 kilometers, so that between each destination there is between 3 and 4 hours maximum to explore the beauties of the country .
Boris Iraheta, Marketing Manager of the Salvadoran Tourism Corporation (CORSATUR) talks to us about the country's great tourism commitment to short distances. Surf city offers tourists magnificent waves that can be explored along its more than 300 kilometers of beach. To see this webinar go here.
Guatemala and Costa Rica
Guatemala and Costa Rica talk about the security measures and requirements that tourists have to take into account when traveling. Karen Álvarez, Head of the International Fairs Section and Mariela López, Head of Tourism Segments of the Guatemalan Tourism Institute (INGUAT) mention that to travel to Guatemala an antigen test is required, which has a shorter response time and easier to obtain for travelers.
Angélica Herra, Public Relations Officer at the Costa Rican Tourism Institute (ICT) explains about the sanitary measures that Costa Rica is implementing at its International Airport and the requirement for a PCR test to enter the country. In addition, she shares with travel agents the reinvention of the country's tourism product of biodiversity. Click here to see the full webinar.
Panama and Dominican Republic
In the fourth session of the webinar, Panama and the Dominican Republic spoke about the air connectivity that both destinations have and the easiest way to reach the countries. Eugenia Powell, Sales Director of the Panama Tourism Promotion Fund (PROMTUR) and Ernesto Orillac, President of the National Chamber of Tourism of Panama (CAMTUR) speak that Panama is the connection point of the Americas, having 21 airlines, and 5 direct flights from Europe.
For her part, Carolina Pérez, Director of the Tourism Office (OPT) of the Dominican Republic explains that the country has 8 International Airports and different direct flights from Europe to guarantee and facilitate that tourists can visit different parts of the country.