Mexico seeks to strengthen the Magical Towns Program

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Mexico seeks to strengthen the Magical Towns Program
Thu October 15, 2020

The Secretary of Tourism headed the Forum for the Exchange of Experiences of Magical Towns between Mexico and Ecuador. There, he stated that it is necessary to recognize that today tourism faces new challenges given the reality that exists in these destinations

 


Almost twenty years after its creation, the Magic Towns program has been very positive, but it is necessary to recognize that today tourism faces new challenges in the face of which the previous management model is limited, given the reality of these destinations. affirmed the federal Secretary of Tourism, Miguel Torruco Marqués, when he virtually headed the Forum for the Exchange of Experiences of Magical Towns between Mexico and Ecuador.

He explained that the municipalities of the 121 Magical Towns of Mexico -in the Tianguis de Pueblos Mágicos that will be held in San Luis Potosí, Mexcaltitán will be added, in Nayarit, with which the number will reach 122- have a population of seven million 582 thousand inhabitants, equivalent to six percent of the national population, and only three million 255 thousand of them, that is to say: 43 percent, are located in the municipal capitals, while the rest are scattered in rural areas.

11.4 percent of its population are indigenous of 66 different ethnic groups, with a predominance, in seventy percent, of Nahuas, Mayans, Mixtecs, Zapotecs, Tzeltales, Otomí and Tzotziles.

He indicated that the Magical Towns have 59,219 economic units in tourism, which employ 229,800 people, with an average remuneration of 9,100 pesos per month per person.

“Today, the margins of poverty and social deprivation in these towns are, in general, higher than the national average. Suffice it to say that three million 823 thousand inhabitants of the Magical Towns, which represent 50.4 percent of the total, are in poverty level: 662 thousand in extreme poverty and three million 161 thousand in moderate poverty ”, he warned.

The head of Sectur said that the Magic Towns are a core part of the tourist offer of the destination "Mexico", so the Secretary of Tourism works to improve its image and the living conditions of its inhabitants.

He added that the tourism policy of the current government of Mexico, headed by President Andrés Manuel López Obrador, is aimed at a new model that allows tourism to become a solid tool for welfare and social reconciliation, with a multiplier effect throughout the territory.

This action implies democratizing the benefits for all the actors and regions that participate in this activity, so that, according to a socially inclusive vision, tourism is transformed and the Magical Towns cease to be an exclusive promotion program of the Ministry of Tourism , to be assumed as a national strategy.

“Thus, we have given ourselves the task of implementing this new strategy to resize and consolidate the Magic Towns program, with different operating guidelines, which facilitate its incorporation, operation and access mechanisms to social, economic and infrastructure programs of the federal government, ”he said.

This new vision involves the interrelation and co-responsibility of all actors, to consolidate these locations as exemplary destinations in the world, where tourism will show a social, democratic and sustainable face.

Secretary Torruco Marqués added that, in terms of promotion, dissemination, commercialization and improvement of the image of the Magical Towns, agreements are generated with the private initiative; work is being done on the development of integrated tourism products and regional packages; and work continues on the organization of the second Tianguis de Pueblos Mágicos, to be held next November in the city of San Luis Potosí, which will have an Artisan Pavilion, Gastronomic Pavilion, Cultural Forum, Business Center, Press Room and Conferences, and a Commercial Area.

"It is also important to mention that, in terms of environmental sustainability, the Ministry of Tourism, in coordination with the Office of the Presidency, is promoting the creation of tourist circuits around Magical Towns, through the" Renace México Sostenible "project. with the idea of ​​generating well-being for its inhabitants through productive activities that respect and protect nature ”, he pointed out.

Finally, he highlighted that nine days ago the Presidential Decree was published in the Official Gazette of the Federation by which it was established in Mexico on October 5 as the "National Day of Magical Towns".

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