WTM Latin America promotes webinar on destination promotional strategies
Moderated by Danielle Roman, the meeting will be attended by Carolina Briones, Secretary General of the Central American Tourism Promotion Agency and Diana Pomar, Executive Director of DGX International Travel Marketing
On October 22 at 3:00 p.m., the WTM Global Hub platform receives guests Carolina Briones, Secretary General of the Central American Tourism Promotion Agency - CATA (for its acronym in English) and Diana Pomar, who for years She served as director of the Tourism Promotion Council of Mexico in Brazil and today, in addition to being a director of WTM Latin America, she is executive director of DGX International Travel Marketing for the webinar "Promotional Strategies for Destinations in Times of Pandemic". The meeting will be moderated by the WTM Latin America advisor, Danielle Roman, CEO and president of the Interamerican Network. The chat will take place in Spanish. To participate it is necessary to pre-register.
At this time when the borders are beginning to reopen, the chat will portray the current scenario of Latin American countries and the activities developed and put into practice by destinations together with professionals and initiatives to raise awareness of this new reality. The proposal will also bring a snapshot of the impact that the pandemic produced in segments such as destination wedding and honeymoon, in Central American countries
Likewise, the meeting will provide a reflection on how to conduct and promote effective actions for the MICE segment, since corporate tourism, although with a slower resumption, requires planning and extra care. The guests will share with the audience success stories planned and executed by them.
“The tourism industry is quite volatile and has already gone through major crises. Of course, this health crisis, at a level never seen before, imposes on us even more attention, care and, on the other hand, provides us with great learning. We, as promoters of good market practices, understand the relevance and importance of opening space with this webinar to encourage a genuine and productive exchange of ideas and actions that the entire chain can use ”, concludes Luciane Leite.