WTTC promotes teamwork for the safe reactivation of tourism
"There has to be a coordinated approach and it has to work in a public and private partnership for when the borders are reopened and the barriers are removed," said President and CEO Gloria Guevara Manzo
The World Travel and Tourism Council (WTTC, for its acronym in English), promotes teamwork in the face of the reactivation of tourism activity at a global level, which will facilitate the recovery of the confidence of travelers and guarantee safe experiences .
"There has to be a coordinated approach and you have to work together public and private for when the borders are reopened and the barriers are removed." This was expressed by Gloria Guevara Manzo, President and CEO of the WTTC, during her participation in the virtual meeting "Challenges of the hotel industry in Colombia", at the conference "The new tourism competitiveness in the post-COVID 19 era. Challenges and key success factors ”, Organized by the Hotel and Tourist Association of Colombia (COTELCO).
Likewise, she applauded the creation of spaces such as this forum, where she assured: "one speaks with one voice and aligns the priorities of an entire sector."
He explained that the WTTC promotes actions aimed at the responsible reactivation of tourism, such as the design of hygiene and sanitation protocols, as well as the issuance of the Safe Travel Stamp (Safe Travel Stamp) to recognize the work of destinations to protect health of visitors and service providers.
Recently, in a historic meeting, the G20 Tourism Ministers met with 45 CEOs and members of the WTTC, who presented a plan to save the industry and recover 100 million jobs in this sector around the world.
“The recovery plan proposed by the WTTC was prepared at the request of Saudi Arabia and includes twelve points aimed at the private sector and twelve for the public sector, all of them, focused on ensuring international coordination to resume international travel, as well as the implementation of a rapid test protocol for travelers to minimize the risk of spreading COVID-19, ”said Guevara.
For her part, Maribel Rodríguez, Senior Vice President of the World Travel and Tourism Council, during her participation in the panel “Post Covid Scenario: an international vision”, highlighted the importance of learning from past experiences, as well as the good practices that countries in particular have worked. In addition, she stressed that the organization has not stopped working hand in hand with its members, industry leaders and governments.
“It is essential to create new models of public-private governance that are effective in helping us in this important task for the recovery of the confidence of travelers,” said Maribel.
According to the WTTC Economic Impact Report, during 2019 the travel and tourism sector was responsible for one in 10 jobs in the world (330 million in total), making a contribution of 10.3% to global GDP and generating one of every four of all new jobs on the planet.