CATA successfully concludes The Central America Virtual Roadshow Spain edition
50 Spanish wholesalers that offer multi-destination products were able to know the tourist offer of Belize, Guatemala, Honduras and Nicaragua for 2021
The Central America Tourism Promotion Agency (CATA, for its acronym in English) launched the unprecedented space and technological innovation "The Central America Virtual Roadshow Europe 2020", where more than 50 Spanish wholesalers offering multi-destination products were able to learn about the offer tourism in Belize, Guatemala, Honduras and Nicaragua for 2021.
Madrid, the capital of Spain, was the headquarters where, in a virtual way, the region inaugurated its tour of the European continent with the purpose of exposing the different tourist proposals to the wholesalers of the priority markets of CATA, thus contributing to maintain the communication links with the main actors for the commercialization of the multi-destination in Europe.
The purpose of the caravan is to promote and reinforce negotiation opportunities, in tourism matters, between companies from Central America and wholesalers from Spain, France, Italy, the United Kingdom, the Netherlands and Germany.
The Minister of Tourism of the Republic of Nicaragua and President Pro Tempore of the CATA Board of Directors, Anasha Campbell said during a press conference that Central America and the Dominican Republic are already working on the Mitigation and Recovery Action Plan for the industry with 2023 as the horizon to fully regenerate the fabric that gives life to tourism in the region.
The conference also featured the participation of Laura Laínez, Deputy Manager of Marketing Communication, Honduran Institute of Tourism (IHT); Gerberth Lederer, Marketing Director of the Guatemalan Tourism Institute (INGUAT) and Miguel H. Hernández, Communication / PR Officer Belize Tourism Board (BTB), who shared with the specialized media on issues related to travel and tourism about the tourism news of the countries, as well as measures to care for the sector in times of COVID-19.
For her part, Carolina Briones, Secretary General of CATA, referred to the virtual caravan as an unprecedented and dynamic event, which constitutes a commitment to innovation and adaptation of the regional tourism industry. She also indicated that throughout the virtual tour of the different European capitals it is expected to further strengthen the marketing links between tour operators in Central America and wholesalers in Europe.
CATA continues to work to promote and guarantee that Central America is included as a multi-destination proposal in the next 2021-2022 season, in the international market, through the reinvention of tourism, in a sustainable and resilient way, in the post-COVID19 stage.
The caravan is being developed as part of the project “Strengthening the Integration and Promotion of Central American Tourism”, executed with the support of the Republic of China (Taiwan).