The second edition of the Tianguis de Pueblos Mágicos will be digital
For health reasons, the edition of the strategic event will be held on December 9 and 10
The Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, and the governor of the state of San Luis Potosí, Juan Manuel Carreras López, announced that the second edition of the Tianguis de Pueblos Mágicos, scheduled to take place next November in the city of San Luis Potosí, will be held virtually and not in person, on December 9 and 10 of this year.
Accompanied by the general director of this Tianguis Digital de Pueblos Mágicos, Eduardo Martínez Garza, they explained that the decision was made because the Covid-19 pandemic still does not allow a face-to-face event, similar to the one that was held with great success last year. spent in Pachuca, Hidalgo.
The head of Sectur explained that this determination has the purpose of complying with the health protocols issued at the time by the Health and Tourism Secretariats, and thus avoid new infections in the population and tourism service providers.
He recalled that the first edition of the Tianguis de Pueblos Mágicos was attended by all the towns that bear this denomination, their mayors and mayors, businessmen who are members of the Citizen Committees, the heads of the State Tourism Secretariats, artisans and traditional cooks, as well as artistic groups. . In total, more than 150 thousand people gathered for three days and in the Business area hundreds of appointments were made between tour operators and travel agents and service providers, registering an economic spill of 147 million pesos in the host city and surroundings, of which a part was generated by the sale of handicrafts and typical foods of each entity in the country.
He specified that, given the historical-cultural relevance of the Magical Towns, and focused on achieving an improvement in the quality of life of its inhabitants, the federal Ministry of Tourism is implementing a new strategy to resize and consolidate this program, with new guidelines for its operation, which facilitate its incorporation, operation and access mechanisms to social, economic and infrastructure programs of the Federal Government.
“Today, the margins of social deprivation existing in these towns are, in general, higher than the national average. Suffice it to point out that three million 823 thousand inhabitants of the Magical Towns, which represent 50.4 percent of the total, are in poverty level: 662 thousand in extreme poverty and three million 161 thousand in moderate poverty ”, he said.
Secretary Torruco Marqués added that, as a recognition of their culture, values and biodiversity, the President of Mexico, Andrés Manuel López Obrador, recently decreed October 5 as the "National Day of Magical Towns."
“I remind you that last month the digital version of the Tourist Tianguis was held, which yielded very good results, so this Digital Tianguis of Magical Towns will undoubtedly also be successful. We must not forget the importance of online platforms and services today and their weight in the travel industry ”, he pointed out.