Mexico strengthens its commitment to adventure tourism

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Mexico strengthens its commitment to adventure tourism
Tue October 27, 2020

The Secretary of Tourism inaugurated the ATMEX Fair and affirmed that it has established itself as one of the most important in this tourism segment

In two events held this morning, the Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, virtually inaugurated the eighth edition of the ATMEX Adventure Tourism Fair, which this year is based in Baja California Sur; and subsequently signed the draft document on "Integration of Criteria for the Conservation of Biodiversity in the Tourism Sector of Mexico, with an Emphasis on Biodiversity-Rich Ecosystems-Kuxatur."
In the foreground, with the presence of Carlos Mendoza Davis, governor of Baja California Sur; Aracely Arce Peralta, municipal president of Loreto; Luis Humberto Araiza, Secretary of Tourism, Economy and Sustainability of BCS; and Antonio del Rosal Stanford, general director of ATMEX, the head of Sectur, when opening the Adventure Tourism Fair 2020, affirmed that thanks to the dedication and professionalism of its organizers, the event has established itself as one of the most important in the scope of this tourist segment.
He indicated that in this edition, which will have 500 participants, more than fifty buyers and 23 speakers, it becomes more relevant to talk about Adventure Tourism, since it represents a great alternative to overcome the economic impacts of Covid-19, as we enter the new reality.

"This new environment gives us the opportunity to make tourism an authentic tool for social reconciliation, which favors the preservation of nature and allows a fairer and more equitable distribution of the wealth generated by this noble activity in host communities and destinations", Held.

He indicated that the upward trend that sustainable and nature tourism had been manifesting before the pandemic will continue to be a reality and, even, will present an even greater growth, since potential tourists will seek rural and natural environments for their recreation whose main attractive are the green and outdoor spaces.
According to Adventure Travel Trade Association Mexico, Adventure and Nature Tourism worldwide has a value of 683 billion dollars, with an annual growth rate of 65 percent, a per capita expenditure of 3,500 dollars, without include air transport; and an average stay of 8.8 days.
Secretary Torruco Marqués stressed that it is estimated that in Mexico 6.2 million international tourists carried out at least one activity in this segment during their stay, mainly mountaineering, caving, hiking, diving, paragliding, hang gliding and parachuting.

“Adventure Tourism has the enormous challenge of being part of the solution and not the problem. Therefore, the imperative need for sustainable tourism ”, he assured.

He pointed out that the "Sustainable Mexico Reborn" strategy is being developed in the Ministry of Tourism, framed in the Tourism Sector Program, through which projects and programs have been developed aimed at the creation of tourist circuits of social welfare and harmony with the nature, as well as the strengthening of the bio-cultural identity.
Also present at the inauguration were Ricardo Rubén Sosa, executive secretary of the National Institute for Tourism Promotion of Argentina; and Jesús Ordóñez Bastidas, general director of the Baja California Sur State Tourism Trust.

Kuxatur project signature
Later, at the offices of the Ministry of Tourism, its owner signed the draft document for "Integration of Criteria for the Conservation of Biodiversity in the Tourism Sector of Mexico, with an Emphasis on Biodiversity-Rich Ecosystems-Kuxatur."
Secretary Torruco Marqués explained that this project will be implemented by the Ministry of Tourism, with the support of the United Nations Development Program (UNDP), and will be launched in three strategic sites: Sian Ka'an, Quintana Roo, which is a World Heritage Site; Huatulco, Oaxaca; and Sierra de la Laguna, in Baja California Sur.
He specified that "Kuxatur", a Mayan word that means "living tourism", is financed by the Global Environment Fund (GEF), with an amount of seven million 240 thousand dollars, to be executed during the next six years.
"Today more than ever, sustainability is presented as the best option to face the challenges that the new reality demands of us, a reality that must be supported by the conservation and preservation of our natural resources," he said.

And he warned that Mexico, which is home to twelve percent of the planet's biodiversity, ranking fifth among the 17 countries with the greatest biological diversity in the world, has a historical and moral obligation to be the guardian of nature.
He added that those who inhabit the greenest and most conserved areas of our country are indigenous peoples, who have learned to coexist and live in harmony with nature for millennia, and this is a life lesson from which we can all learn.

"In this context, the signing of the draft document for the Integration of Criteria for the Conservation of Biodiversity in the Tourism Sector of Mexico, with an Emphasis on Ecosystems Rich in Biodiversity-Kuxatur, is encouraging," he concluded.

In addition to secretary Torruco Marqués, the document was signed by Lorenzo Jiménez de Luis, resident representative of the United Nations Development Program in Mexico.
Alejandro Aguilera Gómez, head of the International Affairs and Cooperation Unit of the Ministry of Tourism, also participated in the event.


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