W South Beach reopens after $30-million renovation

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W South Beach reopens after $30-million renovation
October 29, 2020

The iconic hotel's renovation boasts 400 re-designed guest suites, a new best-in-class spa, and refreshed multi-million-dollar art collection

W South Beach, the internationally acclaimed 5-star resort, is pleased to announce the reopening of the hotel on November 18, 2020. Following completion of a $30 million renovation that began in March, the hotel will feature a full redesign of the 408 oceanfront guest suites, the introduction of a best-in-class spa, Away, and a refreshed museum-quality art collection.

W South Beach opened its doors in 2009, quickly changing the hospitality landscape in South Florida with the largest guest rooms in South Beach, each with balconies and expansive ocean views. Over the course of the decade, the hotel has established itself as a celebrity and influencer magnet, played host to countless events for global brands and been a second home to the most discerning travelers from around the world.

"Globally known as one of the best hotels, W South Beach's renovation sets the tone for a new decade." - David Edelstein

"Our vision when we first opened was to develop a world-class hotel that embraced the dynamic energy of Miami," said David Edelstein, developer of the W South Beach. "Since then, Miami has evolved into a cosmopolitan center with a thriving culinary scene, world-renowned architecture and leading cultural institutions. Our renovation reflects that evolution and will set the tone for a new decade where W South Beach remains a leader in luxury hospitality and continues to be recognized as one of the great hotels of the world."

Miami Beach-based Urban Robot Associates designed the new rooms as well as the hotel's new 9,000-square-foot Away Spa.

"The hotel had a cosmopolitan aesthetic incorporating darker tones which worked well when it was introduced. However, throughout the years, Miami Beach has changed a lot. The new design is an expression of where Miami is headed, enriched with refined art and culture," said Justine Velez, Partner at Urban Robot. "We preserved some of the original vibe and edge while introducing a beautiful fresh blend of natural light, warm wood tones and various shades of colors from the sea to the 400 spacious guest suites, triplex bungalows and spa," she added.

The Guest Suites  
The reimagined suites were designed as a retreat, enhancing each South Beach moment from sunrise to sundown, all while overlooking the endless Atlantic Ocean views. The design process unpacked the residential dream by marrying beach house-style millwork, natural oaks, airy and plush neutral textures and a beige color palette with accents of soft corals and shaded teals; while the new room flow created an idyllic transitional oasis where guests go from a sleep haven to a contemporary living room set for entertaining.
Room features include circadian lighting with three preset mood modes (Bright/Entertain/Relax), transient 24-hour music playlists, sand gradient blackouts and an underbed light belt to create a floating effect. Seaside-inspired art photography adorns the wooden paneled walls by French Photographer Jean-Phillipe Piter and a collection of artists from FarmBoy Fine Arts; while local Miami Artist Juan Manuel Rozas hand painted art on powder room walls.
The suite redesign also includes a new room category: The Queen Studio and Fantastic suites, featuring two oversized plush beds.

The hotel, known for its museum-quality modern art, will also be unveiling a refreshed multi-million-dollar art collection curated by Aby Rosen to go with the hotel's new look, which is expected to include four new Andy Warhol art pieces and one Jean-Michel Basquiat piece. The expansive pool deck, WET, was also refreshed with new plush cabanas.
Located on the famed Collins Avenue, W South Beach is now accepting reservations for re-opening on November 18. Every W South Beach guest receives a dedicated W Insider during their stay. This personal concierge is available 24/7 to help curate a customized itinerary or fulfill any request a guest may have.


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