Wyndham Hotels & Resorts maintains its growth in Colombia
The nine hotels of the chain have already opened their doors and their recovery is being sought with a strategy focused on five axes
The nine hotels under the Wyndham Hotels & Resorts (WH&R) brands in Colombia have already opened their doors and their recovery is being sought with a strategy focused on five axes: generating trust and tranquility among its collaborators and clients; reinforce hygiene and sanitation protocols and procedures; invest in new technologies and accelerate the digital transformation of all hotels; and establish actions to encourage the return of travelers.
To improve the quality of services and fully guarantee the safety of Wyndham guests, its hotels are investing around 25% of their revenues in new digital platforms, improvements in hygiene and sanitation protocols, as well as the acquisition of technology that allow fully guarantee the tranquility of the guests.
With the aim of building trust among guests, by further improving the health and safety protocols already established by the company, WH&R launched a long-term initiative called Count on Us® or Account with Us. This program includes the constant use of high-end disinfectants, the introduction of new and robust guidelines, and employee training. In addition, all hotel staff use alcohol-based face masks, gloves, and hand sanitizers.
Latin America is a priority market for Wyndham Hotels & Resorts, therefore, in the remainder of 2020, there are five confirmed hotel openings; and between 2020 and 2022, 43 hotels with more than 6,000 rooms will be inaugurated. In fact, from June 1, 2019 to June 30, 2020, 20 new hotels were opened in the region, an increase of 4.7% in number of properties and, even in these uncertain months, Wyndham Hotels & Resorts continues signing new agreements.
In particular, Colombia is key in WH & R's expansion plans. “Colombia has a very dynamic market and we know that, despite the pandemic situation, it will register a speedy recovery. In fact, we will soon have two openings: one in Bogotá and one in Cartagena. These are the Ramada Encore Bogotá, which is scheduled to open in February 2021, and the Wyndham Garden Cartagena, planned for the last quarter of 2021 ”, commented Eduardo Cruz del Río, WH&R Vice President of Operations for Latin America and the Caribbean.
Finally, to encourage the return of domestic travelers and the recovery of its hotels in Latin America and the Caribbean, WH&R launched the Open Doors program in Colombia, which offers guests two fixed rate options per room throughout October, to travel in the period from October 1 to December 31 of this year: the first rate is 159,000 pesos or 42.31 dollars at the Howard Johnson By Wyndham Barraquilla Versalles and TRYP By Wyndham Bucaramanga Cabecera hotels; the second rate is 187,000 pesos or 49.76 dollars at Wyndham Bogotá, TRYP By Wyndham Bogotá Embajada, Wyndham Garden Villavicencio, TRYP By Wyndham Bogotá Usaquén and Wyndham Garden Barranquilla.
Wyndham Hotels & Resorts is the world's largest hotel group, with more than 9,000 properties and more than 831,000 rooms in 90 countries on 6 continents. Wyndham Rewards has more than 84 million members globally.
In Latin America and the Caribbean (LATAMC), WH&R is present in 24 countries with 226 hotels and nearly 30,000 rooms under the brands Wyndham Grand, Wyndham, Esplendor, Dazzler, TRYP by Wyndham, La Quinta, Wyndham Garden, Ramada, Ramada Encore, Trademark Collection, Microtel Inn & Suites, Howard Johnson, Days Inn, Wingate and Baymont.
In Colombia WH&R has a presence in Bogotá, Usaquén, Bucaramanga, Medellín, Barranquilla and Villavicencio with 9 hotels, under 5 of the 20 brands it manages worldwide: 4 TRYP by Wyndham, 2 Wyndham Garden, 1 Howard Johnson, 1 La Quinta, and 1 Wyndham.