Sectur calls on the UNWTO to look towards a new inclusive tourism model

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Sectur calls on the UNWTO to look towards a new inclusive tourism model
Thu November 05, 2020

The Secretary of Tourism of Mexico participated with a video message recorded in the 42nd Plenary Session of the Affiliate Members


This morning, the Secretary of Tourism of the Government of Mexico, Miguel Torruco Marqués, participated as a speaker, through a recorded video message, at the opening of the 42nd Plenary Session of the Affiliate Members of the World Tourism Organization, which was held in person in Madrid, Spain. 

At the meeting, which takes place today and tomorrow, and whose title is: "Recovering tourism, rebuilding trust, strengthening alliances", the head of the Ministry of Tourism of Mexico explained that the world tourism industry today faces one of the biggest challenges in recent times, with a global paralysis of travel and its value chain.

"All of us who are gathered here have had to attend to the health emergency and take actions that contribute to the recovery of the sector in each of our nations," he said.

Speaking on behalf of the important international participation in the Plenary Meeting, he maintained that, although the effects of the Covid-19 pandemic have been devastating, this forced pause is a great opportunity to reflect on the vulnerability of tourism and the urgent need to look towards a new tourism model, with a more human and social sense.

“Yesterday, the priority was defined by rapid growth, cheap labor, profitability and macroeconomic indicators. Given this behavior, we stop seeing the local population; to the massiveness of tourism; the deterioration of the environment; the change in the urban appearance; the transgression of the daily life of the inhabitants in the destinations; the loss of natural resources and the importance of the traditions, culture and identity of the populations, ”he said.

Therefore, he warned that world tourism urgently needs to be redefined and, in that sense, it is essential that researchers, academics, service providers, workers, businessmen and government authorities are sensitive to issues such as the protection and preservation of natural resources, the social and community well-being, inclusion and diversity, as well as the urgency of building together a more just and equal world.

Before the representatives of all the countries affiliated to the UNWTO, Secretary Torruco Marqués emphasized that the new tourism model requires international collaboration and between the private and public sectors.

“In this sense, there is already a regional effort in the American continent: on August 14, the Inter-American Tourism Commission (Citur), of the Organization of American States (OAS), which is chaired by Mexico, installed work groups to harmonize global health security standards, develop a plan for the reactivation of the commercial aviation and cruise industries, define a route on climate change and sustainable development, and design a 2050 Tourism agenda for the Americas ”, he explained.

He stressed that with the imminent arrival of the vaccine, a light is glimpsed at the end of the tunnel, which will open the possibility of crystallizing the practice of a new and different tourism.

He also recalled that on March 26, in the framework of the virtual summit of G20 leaders, the president of Mexico, Andrés Manuel López Obrador, asked the United Nations (UN) to take an active role to guarantee the global access to medicines, vaccines and medical equipment to deal with Covid-19.

As a result, on April 20 the UN approved the resolution proposed by Mexico to prevent speculation of medical supplies in the midst of the pandemic.

“Finally, I want to express our sincere congratulations to the Secretary General of the World Tourism Organization, Zurab Pololikashvili, for the professional way of informing and guiding member countries in this health emergency, always in coordination with the World Health Organization. ”, He specified. 

The UNWTO Plenary Session was chaired by its Secretary General, Zurab Pololikashvili, and also attended by José Luis Martínez Almeida, Mayor of Madrid; Martha Rivera de la Cruz, from the Community of Madrid; and María Reyes Maroto, Minister of Economy, Trade and Tourism of Spain. 


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