Mexico signs agreement with UNESCO to encourage sustainable tourism

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Mexico signs agreement with UNESCO to encourage sustainable tourism
Thu November 12, 2020

The Secretary of Tourism of the Government of Mexico signed the agreement together with Fréderic Vacheron, representative of this UN body in the country


The Secretary of Tourism of the federal government, Miguel Torruco Marqués, signed this morning a Framework Cooperation Agreement with the United Nations Educational, Scientific and Cultural Organization (UNESCO), represented in Mexico by Fréderic Philippe Vacheron.

The agreement aims to establish the bases of cooperation between the Secretariat of Tourism and UNESCO for the design and development of actions aimed at promoting education, science and culture to encourage sustainable tourism in Mexico.

These actions will be carried out “by providing technical assistance for the promotion and development of the management of various tourist destinations such as, for example, the Mayan Train, the Gulf of Cortés and the various Magical Towns; the implementation of an ethical code for the care and conservation of the country's ecosystems and biodiversity, as well as for the management of tourism in World Heritage sites recognized by UNESCO ”, specifies the document.

Both organizations agreed that the collaboration established by means of this Agreement may be materialized through consultancies, exchange of experiences and information, technical cooperation, organization of seminars and integration of working groups to address specific issues for the development of sustainable tourism in our country. .

In this regard, Secretary Torruco Marqués stated that in the government of President Andrés Manuel López Obrador, they are aware of the importance of tourism as a fundamental element to contribute to the development of a community, a town or a city.

However, they also know that, like any economic activity, it must be planned, managed, commercialized and controlled, always bearing in mind respect for the natural, cultural and social environment, in order to strengthen our national identity.

"And today, more than ever, in the face of an unprecedented health crisis, sustainability is presented as the best option to face the challenges that the new reality demands," he said.

He explained that Mexico is home to twelve percent of the planet's biodiversity, ranking fifth worldwide, and some of its sites have been named World Heritage by Unesco; It has 35 sites designated as World Heritage Sites, occupying the first position in America and the seventh globally, 27 of which are Cultural Heritage and are located in ten locations declared Heritage Cities by this United Nations body, occupying in this He was the first place on a continental level and fourth in the world, only behind Italy, Spain and France.

"In this context, we have, as a nation, the historical and moral obligation to be the guardian of nature and our cultural heritage," he said.

He added that due to this, the policy of the present administration is committed to the consolidation of sustainable tourism, not only in public work, but also in the behavior of companies, society as a whole and the tourists who visit us.

“With this effort, we put into practice a community tourism, where we work from the local; where it contributes to the reduction of poverty; where the sociocultural authenticity of the host communities is respected, preserving their tangible and intangible heritage; where it is ensured that the activities are viable in the long term and offer women and men well-distributed income, stable and dignified employment, and conditions of equity and social justice, ”he said.

He specified that, with the aim of reinforcing this tourism policy for sustainable development, UNESCO and the Secretariat of Tourism decided to join forces, through this Agreement, in the area of ​​advice, exchange of experiences and information, technical cooperation and organization of seminars, to promote the development of tourism activity for the well-being of the communities.

“On behalf of the government of Mexico, I thank UNESCO, through Fréderic Vacheron, representative of this organization in our country, for his invaluable support to tourism in Mexico, a sustainable tourism that is strengthened day by day to become a solid tool for social reconciliation ”, concluded the head of Sectur.

For his part, Fréderic Vacheron expressed that, for the UNESCO office in Mexico, this agreement is strategic, since tourism is perhaps the most widespread form of dialogue between cultures, so it can also be a tool of cultural diplomacy that contribute to the prestige of Mexico in the world, of a Mexico that is generous, inclusive and tolerant, peaceful and proud of its people, its talent, its culture and its extraordinary natural wealth.

"UNESCO and the Ministry of Tourism today have the same conviction that sustainable tourism can be an effective tool to reverse the paradox of tourist paradises living with hells of marginalization, since those destinations that treasure immense cultural and biological resources, must also be places of economic prosperity for all ”, he asserted.

The signing of this agreement is part of the celebrations of the ten years since Mexican cuisine was declared Intangible Heritage of Humanity, by UNESCO, a date that will be celebrated on November 16.

Also present at the event were Francisco Fernández Alonso, president of the National Chamber of the Restaurant and Seasoned Food Industry (Canirac); Jorge Ortega González, general director of the National Association of Mexican World Heritage Cities; Humberto Hernández-Haddad, Undersecretary of Quality and Regulation of Sectur; Luis Humberto Araiza, Secretary of Tourism of Baja California Sur and president of the Union of Secretaries of Tourism of Mexico (Asetur); Braulio Arsuaga, president of the National Tourism Business Council (CNET); and legislators Luis Alegre and Sergio Mayer, presidents of the Tourism and Culture Commissions of the Chamber of Deputies, respectively; in addition to executives from various Chambers and Associations, legislators, municipal presidents, academics and cultural researchers.

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