Costa Rica begins promotional campaign in Germany
Its objective is to invite tourists to enjoy the diversity that the country offers and to recommend it as a sustainable tourist sanctuary
ICT launched a campaign in Germany with influential personalities inviting them to visit our country to recharge themselves with positive energy in the midst of biodiversity.
At the same time, more than 55 European travel agents and tour operators are in the country to familiarize themselves with the tourist attractions that they can offer to their clients.
The promoters allied to transmit this message are a group made up of renowned German personalities and they all have in common their respect, bond and admiration for the Costa Rican tourism development model, whose transversal axis is sustainability.
The list includes the longtime and versatile actor Hannes Jaenicke, also known for being an ambassador for sustainability and environmental protection and a proven admirer of the ethical nature, and the actor, businessman and surfer Daniel Roesner. Both had the opportunity to visit the country at the end of September.
Joining the group of ambassadors are theater, film and television actress and yoga instructor Úrsula Karven, as well as Melanie Winiger, model, actress and presenter from Switzerland. The list is completed by Ruby O. Fee, a German television actress born in Costa Rica and recognized for her outstanding performances in children's series such as 13 Hours: Race Against Time and films such as Bibi & Tina, among others.
According to Ireth Rodriguez, ICT Promotion chief, “with this strategy and the support of German celebrities from various disciplines, we intend to promote Costa Rica as a safe vacation destination due to the exhaustive compliance with sanitary protocols, a sanctuary for body, mind and soul that offers diverse, unique and exclusive experiences ”.
"It is essential to maintain the connection through innovative promotional actions with potential tourists from Europe as an exclusive and non-massive destination, committed to rescuing the essential values of life," concluded Rodríguez.
The audiovisual content produced with the celebrity interviews will be shared on the social networks of Visit Costa Rica in Germany. It will also be shared in prestigious German media dedicated to the tourism segment, such as N-TV and BluePlanetTV, together with the placement of said videos with the content distributor Flying Media, all under the coordination of the public relations agency Global Communication Experts that provides ICT services.
It is estimated that this campaign will impact more than 12 million people through digital communication channels and television media. Also in the aforementioned social networks, a special interaction filter was enabled for potential tourists to select their favorite Costa Rican fauna, inviting them to participate in the raffle for a trip to Costa Rica.
European agents live the sanctuary experience
This month, more than 55 agents and tour operators from Europe will experience Costa Rica as a sanctuary of sustainability. They will also be able to verify the strict application of the 16 sanitary protocols of the national tourism sector.
Thanks to an alliance between the ICT and the Asociación Grupo Proimagen-FUTUROPA, two familiarization trips will be received with representatives of the main travel agencies and companies that market the country in Europe. While most of the participants come from Germany and Spain, there are participants from the United Kingdom, France, Holland, Switzerland, Austria, among others.
The first of the so-called FAM Trips was held from October 30 to November 8 under meticulous distancing measures and the application of health protocols at all times. The second familiarization trip will run from November 13-22. The itineraries include visits to destinations such as San José, Turrialba, Puerto Viejo, Sarapiquí, La Fortuna de San Carlos, Monteverde, Manuel Antonio, Puntarenas and San Gerardo de Dota
“It is a challenge to receive the first face-to-face FAM Trip with agents and tour operators in Europe. We developed a commercial exchange with more than 40 Costa Rican companies and meetings separated one by one in the National Museum and the Gold Museum to avoid crowds. Without a doubt, these actions to reactivate the tourism sector will be beneficial and productive in the short and medium term, ”explained Daniel Chavarría, spokesperson for the Proimagen-Futuropa Group Association.