GOL and Sabre implement revenue optimization solution
The software and technology provider and the airline today announced the successful technological migration of the Brazilian firm to the Revenue Optimizer solution
Sabre Revenue Optimizer will allow GOL to have a 360-degree perspective to predict, analyze, and optimize its revenue streams by providing visibility into total revenue for every flight, market, and departure date.
Revenue Optimizer is a real-time revenue management solution that uses smart decision support to recommend availability, predict demand based on customer choice, and competitive intelligence.
Since the COVID-19 pandemic began, Sabre has continued to evolve and improve this solution, providing airlines with practical insights into the current travel market. Revenue Optimizer incorporates available data on competitor rates to adjust availability considering the market context. It also automatically corrects demand forecasts based on the most recent booking activity in the market, which is essential in today's unpredictable travel environment.
"As the market slowly recovers from the effects of the pandemic, it is more important than ever to take advantage of technological solutions that help us maximize revenue," said Renato Bellomo, director of revenue management at GOL Linhas Aéreas. “We couldn't be more satisfied with the ease with which the implementation process went through. This next-generation tool is vital in a market where competitors are adopting increasingly aggressive and dynamic tactics ”.
GOL recently increased its capacity to almost 400 flights per day, in turn increasing frequencies at its bases in São Paulo, Rio de Janeiro, Fortaleza, Salvador and Brasília.
"We are delighted that GOL Airlines implemented Saber's Revenue Optimizer solution," said Ana Maria Escobar, vice president of sales and customer management for airlines in Latin America and the Caribbean, Sabre Travel Solutions. "Revenue Optimizer equips airlines with essential, real-time, data-driven technology to leverage information that can help them get through these tough times and prosper in the long term."
Revenue Optimizer empowers airlines to make decisions based on up-to-date information, leading to potential opportunities to increase revenue. The greater clarity and transparency of the information provides a more accurate focus of the market. This solution is a critical component of Sabre's Dynamic Pricing and Offer Management suite of products, which will help airlines continue their journey to become next-generation travel retailers.